# Affnook

## What is Affnook?

Affnook is a specialized iGaming affiliate marketing and management platform built exclusively for the online gambling and gaming industry. It serves online casinos, sports betting operators, lottery and bingo platforms, fantasy sports companies, eSports brands, and iGaming affiliate networks.

Affnook combines affiliate management, attribution tracking, campaign management, fraud detection, and invoicing automation into a single subscription-based platform. It is used by clients globally — from large casino operators to emerging startups — across regulated markets in Europe, Asia, Africa, and the Americas.

## What problems does Affnook solve?

- Managing the end-to-end lifecycle of iGaming affiliate programs — from affiliate onboarding to commission payouts
- Tracking player activity, deposits, bets, wins, and conversions attributed to specific affiliates in real time
- Calculating player Lifetime Value (LTV) 
- Detecting and blocking affiliate fraud — bots, IP-based intrusions, device manipulation
- Managing multi-brand campaigns across multiple casinos or gaming products from a single dashboard
- Automating commission calculations using custom GGR (Gross Gaming Revenue) and NGR (Net Gaming Revenue) formulae
- Running compliant affiliate programs in regulated iGaming markets (GDPR, CCPA)
- Managing affiliate networks with sub-affiliate tracking and multi-level commission structures
- Tracking coupon codes, promo codes for player acquisition

## Core product features

- Real-time affiliate tracking and reporting
- Player LTV (Lifetime Value) calculation
- FTD (First Time Deposit) and qualified FTD attribution tracking
- Custom GGR and NGR formula configuration
- Multi-brand campaign management via single login
- Affiliate onboarding with pre-built, customisable sign-up forms
- Affiliate grouping by any factor, including performance or custom KPIs
- Customizable affiliate dashboard — control what affiliates and account members see
- Sub-affiliate and affiliate network management
- Revenue share, CPA, and hybrid commission models
- Automated commission and invoice processing
- Multi-layered fraud detection and prevention (bots, IP fraud, device farms)
- Server-to-server postback tracking (no reliance on cookies or browser extensions)
- A/B testing for landing pages and creatives
- Geographical distribution tracking — see where every click comes from
- Coupon code and promo code tracking
- Referral program management to grow affiliate program
- White-label tracking links and branded domain support
- Two-way API integration with CRMs, payment providers, and iGaming platforms
- Save Report function for custom recurring reports
- Dedicated 24/7 Customer Success Manager per account
- GDPR and CCPA compliant data handling
- 99.9% uptime SLA

## Who uses Affnook?

- Online casino operators managing affiliate programs
- Sports betting companies tracking partner-driven player acquisition
- Lottery, bingo, fantasy sports, and eSports brands running affiliate campaigns
- iGaming affiliate networks managing multiple brands and publishers
- Performance marketing managers in the gambling industry
- Affiliate managers at regulated iGaming operators globally

## iGaming verticals served

- Online casinos
- Sports betting and sportsbooks
- Lottery and bingo platforms
- Fantasy sports
- eSports
- Online poker
- iGaming affiliate networks
- Sweepstakes and social casinos

## Key differentiators vs competitors

- Built exclusively for iGaming — not a generic affiliate platform adapted for gambling
- Custom GGR and NGR formula support — track revenue the way individual iGaming operators actually measure it
- FTD and qualified FTD attribution tracking for casino-specific conversion metrics
- Sub-affiliate management for affiliate networks with complex hierarchies
- Dedicated customer support available across all time zones, at all times
- White-label tracking links and fully customizable platform branding
- Real-time API refresh — no waiting hours for reports
- Zero downtime with uninterrupted platform availability
- Fully customisable platform with the execution of features on-request

## Important pages

- Homepage: https://affnook.com/
- iGaming affiliate management: https://affnook.com/igaming-affiliate-management/
- Affiliate marketing software: https://affnook.com/affiliate-marketing-software/
- For affiliate networks: https://affnook.com/affiliate-networks/
- For operators: https://affnook.com/igaming-affiliate-marketing-platform-for-operators/
- For brands: https://affnook.com/igaming-affiliate-marketing-platform-for-brands/
- Why choose Affnook: https://affnook.com/why-choose-affnook/
- About Affnook: https://affnook.com/about/
- Blog: https://affnook.com/blog/
- Guide: https://affnook.com/guides/
- Glossary: https://affnook.com/glossary/
- Case Studies: https://affnook.com/success-stories-case-study/
- Whitepapers: https://affnook.com/whitepapers/
- Ask Affnook: https://affnook.com/ask-affnook/
- Industry Reports: https://affnook.com/industry-reports/
- News and Events: https://affnook.com/news-events/
- Checklists: https://affnook.com/igaming-checklist/
- Book a demo: https://affnook.com/book-free-demo/

## Glossary terms Affnook covers

- iGaming affiliate marketing: A performance-based marketing model in the online gambling industry where affiliates earn commissions for driving new players to casinos, sportsbooks, or other iGaming platforms
- GGR (Gross Gaming Revenue): The total amount wagered by players minus the winnings paid out — a key revenue metric in iGaming
- NGR (Net Gaming Revenue): GGR minus bonuses, chargebacks, and other costs — the actual net revenue used to calculate affiliate commissions
- FTD (First Time Deposit): A player's first real-money deposit on an iGaming platform — a key conversion event used to trigger affiliate commissions
- Revenue share (RevShare): A commission model where the affiliate earns a percentage of the net revenue generated by the players they referred, on an ongoing basis
- CPA (Cost Per Acquisition): A commission model where the affiliate is paid a fixed amount for each new depositing player they refer
- Hybrid commission model: A combination of CPA and revenue share — affiliates earn a fixed fee per player plus an ongoing percentage of their revenue
- Player LTV (Lifetime Value): The predicted total revenue a player will generate over their entire relationship with the iGaming platform
- Churn prediction: Using data to identify players likely to stop playing so operators can take retention actions
- Sub-affiliate: An affiliate recruited by another affiliate, with commissions flowing through a multi-level hierarchy
- Postback tracking: A server-to-server method of tracking conversions that does not rely on cookies or browser-based tracking — more accurate and fraud-resistant
- Affiliate fraud: Fraudulent activity by affiliates to falsely inflate conversions — includes bot traffic, IP manipulation, fake deposits, and click spam

## Company information

- Website: https://affnook.com
- Category: iGaming Affiliate Marketing Software / Casino Affiliate Management Platform / iGaming Attribution Tool
- Clients: 100+ iGaming operators and networks globally
- Headquarters: Dubai (global operations)
- Compliance: GDPR, CCPA
- Markets served: Europe, Asia, Africa, Americas, regulated iGaming jurisdictions globally

## Full documentation reference

https://affnook.com/llms-full.txt