We constantly evaluate our privacy guidelines and update our platform to make sure that your data is safe with us.
Affnook and GDPR
Affnook is compliant with the General Data Protection Regulation that was designed in May 2018 to unify data protection laws in Europe and safeguard the interests of EU citizens.
According to the GDPR norms, personally identifiable information including the following needs to be protected:
- IP addresses
- Online identifiers
- A user’s location data
- Biometric data (fingerprints and retina scans)
- Behavioral and demographic profiling data
TOMs under GDPR
TOMs or Technical Organizational Measures are steps taken by the company to ensure the security of processing of personal data of users.
- No one can access, use or transfer personal data of users without authorization.
- All information is separated during the processing in test and production systems.
- All data is pseudonymized so that no personal information can be attributed to a specific data subject.
- All information is frequently backed up to remote sites to protect against loss.
How GDPR Protects Your Data?
- Under GDPR, you can easily store and process data locally and streamline user deletion and suppression rights requests.
- You can store and process user data at your preferred region.
- You can issue a deletion request using Affnook’s HTTP API to delete specific user data.
- Get updated on deletion requests.
- Block collection of user data for specific users and issue suppression requests to disallow transfer of data.
- Collect all user data through a single API for simplified management.
- Easily compile user data for access and portability requests, ensuring compliance.
- Automatically update user profiles whenever you receive new information, ensuring the most accurate data available.
Affnook and CCPA
At Affnook , we understand the importance of data privacy. That’s why we fully comply with the California Consumer Privacy Act (CCPA).We empower your California customers to exercise their rights under CCPA, including requesting access to or deletion of their personal information. Our systems and processes are designed to handle CCPA requests efficiently and securely. By partnering with us, you can be confident that you’re meeting your CCPA obligations.
Are you covered under CCPA?
he California Consumer Privacy Act (CCPA) applies to businesses, not just those based in California. If your company interacts with California residents (even online), CCPA compliance might be necessary.
This applies to businesses that meet one or more of the following criteria:
- Have annual gross revenue exceeding $25 million
- Buy, receive, or sell personal information of 50,000 or more California residents
- Derive 50% or more of their annual revenue from selling California residents’ personal information
What information needs to be protected under CCPA?
As a service provider we protect the following information under the CCPA guidelines:
- IP addresses
- Email addresses
- Account names
- Social security numbers
- Driver license numbers
- Bank account numbers
- Credit card numbers
- Records of personal property
- Biometric Information
- Browsing history
- Search history
- Geolocation data
- Professional or employment-related information, and more
Rights under CCPA
Right to Know: Consumers can access the personal data a business collects and stores about them, twice in a year.
Right to Access: Data must be delivered in a user-friendly format, like a downloadable file or by mail.
- Transparency: Businesses must disclose the types of personal information they collect in their privacy notice.
- Right to Sell Disclosure: Businesses must disclose if they sell user data (what and to whom) for profit.
- Opt-Out Right: Adults have the right to opt out of the sale of their personal information to third parties.
- Children’s Privacy: Businesses need parental consent before selling a child’s (under 13) personal data.
- Right to Deletion: Consumers can request deletion of their personal data, and businesses must comply within 45 days.
- Non-Discrimination: Businesses cannot discriminate against consumers for exercising their CCPA rights (e.g., charging different prices or denying access).
Disclaimer
The information provided here is intended for general informational purposes only and should not be taken as legal advice.
For guidance on your specific obligations under GDPR and CCPA, especially as they relate to using third-party services like Affnook to handle personal data, we strongly recommend consulting with your own legal counsel.
