How to Find Affiliate Marketers to Promote Your Products?

The iGaming industry revenue will cross $132.90 billion by 2029, making it more competitive than ever.

Traditional marketing channels? They just won’t cut it anymore. 

You require skilled affiliates who understand the industry and can drive traffic that converts into players. The right affiliate partnerships can be game-changers for player acquisition and revenue growth. 

No wonder, the global affiliate marketing market revenue is expected to exceed $36.9 billion by 2030. 

With numerous affiliates, identifying the ones best suited to promote your product can feel overwhelming. 

In this post, we’ll share the top seven tips to find affiliate marketers who align with your brand’s goals. 

First, let’s understand why finding the right fit is crucial.

Why Do You Need Suitable Affiliate Marketers?

Having the right affiliate marketers can be the difference between a thriving program and wasted efforts. 

Here’s why you need the right fit.

1. Targeted Traffic Equals High Conversions

Affiliates who know how the iGaming industry works can help you attract high-quality traffic. 

For instance, you can partner with an affiliate running a casino blog with a dedicated audience of frequent players. They can feature your brand in a well-placed review or comparison article. 

This can drive high-quality traffic that leads to FTD (First-Time Deposits). Such action-oriented steps can lead to a significant increase in conversion rates in the long-term.

2. Strong Brand Alignment

Affiliates who resonate with your brand can promote your product authentically. When the audience finds true value in their suggestions, they are more likely to take action.

It’s like a trusted friend sharing their knowledge and expertise rather than an ad. 

Say your iGaming platform focuses on sports betting. 

Here, partnering with affiliates who run sports analysis podcasts or YouTube channels can ensure your product reaches the relevant audience. 

The affiliate’s endorsement will feel genuine, leading to higher engagement and conversions.

3. Higher Retention Rates

Suitable affiliates don’t just bring in sign-ups—they attract loyal players. 

An affiliate who knows the industry could share relevant and engaging content the audience will pick up on. This can include content in various forms, including –

• Blogs

• Videos

• Polls

• Social media posts

• Contests

The most skilled affiliate would also consider SEO and include relevant keywords in their content. This can ensure potential players find your brand at the right moment and stay engaged.

4. Efficient Program Management

Working with experienced affiliates reduces headaches. 

They’re familiar with the tools and KPIs like player retention and conversion rates, and goals of iGaming marketing. This simplifies collaboration and you need not spend much time training and scaling your program.

7 Best Tips to Find Affiliate Marketers

Here are the best tips to help you find affiliate marketers.

1. Use Relevant Keywords 

Google keywords that are relevant to your iGaming affiliate program. This is the most effective way to discover potential affiliate partners. 

Enter keywords into Google, review the top search results, and assess whether the affiliates would be interested in promoting your iGaming offerings. 

For instance, search for terms like “best iGaming affiliate programs” or “top online casino affiliates” to find blogs or lists of affiliate marketers in your niche.

Check for the following –

• Has a blogger mentioned a similar iGaming platform or software? — Ask if they would be willing to add an affiliate link for your product.

• Have they written lists or reviews of affiliate software or tools? — Reach out to see if they can feature your tool.

Here’s a pro tip –

Leverage SEO tools like Semrush or Ahrefs to identify high-traffic keywords and analyze their performance. 

Next, compare the performance of potential affiliates and highlight your preferences before reaching out. This can increase your chances of forming valuable partnerships.

Why it’s great:

• High relevance to your target audience.

• Zero to minimal cost involved (for SEO tool subscription).

Where it runs into problems:

• It’s just a starting point. You’ll still need to find contact details and handle outreach.

• Requires sorting and filtering of results.

• Not all affiliates will be open to partnerships.

2. Register with Affiliate Networks

Signing up with affiliate networks can lead you to a diverse pool of potential partners. 

These networks serve as a central hub where affiliates actively seek programs to promote. On the other hand, you get access to affiliates experienced in promoting online casinos, sports betting, and similar platforms. 

Here’s how to get started.

• Register with popular affiliate networks in the iGaming industry.

• Create a detailed program profile. Highlight key benefits like commission structure, incentives, and unique selling points or USPs.

• Track performance metrics to optimize your affiliate partnerships for maximum ROI.

This can streamline the process and connect with quality and experienced marketers aligning with your brand’s goals.

Why it’s great:

• Access to a large pool of affiliates in the iGaming industry.

• Affiliates are actively searching for partnerships.

• It is an effective and quick way to scale your affiliate program.

Where it runs into problems:

• Some networks charge hefty fees or commissions.

• Not all affiliates may be the right fit. 

3. Network at iGaming Events

Attend iGaming events, conferences, and expos to meet industry professionals. 

For instance, events like SBC Summit are well-known for hosting key players in the iGaming industry. 

Networking at these events can help you meet affiliates face-to-face and build relationships with strong portfolio holders. Go prepared with promotional materials, including brochures or business cards, that mention your affiliate program’s benefits.
Our team attended the SBC Summit in Lisbon, where we connected with industry leaders and showcased our expertise in the iGaming sector.

Why it’s great:

• Build mutual trust through personal connections.

• Provides direct access to experienced marketing affiliates.

• Keeps you updated on the latest iGaming and affiliate marketing trends.

Where it runs into problems:

• Travel costs can add up.

• Requires effort to follow up and nurture relationships.

4. Make the Most of Your Website

Create a clutter-free affiliate program page that outlines your offers. 

Ensure you incorporate valuable content like the benefits of partnering with your iGaming brand, contact information, and steps to get started. 

Use CTAs like “Become a Partner” to guide potential affiliate marketers to your sign-up form.

Observe how we do it. We have streamlined the partnership process to help potential affiliates sign up without hassles.

Why it’s great:

• Cost-effective way.

• Allows affiliate marketers to find and join your program directly.

• Allows you to showcase your brand credibility.

Where it runs into problems:

• Regular content updates and optimization are required.

• Requires dedicated SEO efforts to attract affiliate traffic.

5. Leverage Social Media

Social media platforms like Twitter, LinkedIn, and niche-specific forums can help you reach out to the right affiliates.

So, set up dedicated social media profiles for your affiliate program on platforms like Twitter and LinkedIn. Ensure these profiles are professional and clearly outline your offerings.

Our Instagram profile is a perfect example. Check it out to get ideas. 

Next, participate in iGaming-focused groups on LinkedIn and Facebook. For instance, you might join groups like “iGaming Affiliates Network” or “Online Casino Marketing.”

Proactively contribute to discussions within these groups. For instance, if someone asks for advice on managing player engagement, be the first to help.

Most importantly, post content highlighting your affiliate program’s benefits regularly. This could include:

• Helpful Tips for Affiliates: Share quick posts like “Best Tips to Use iGaming Affiliate Software” and include practical advice tailored to your audience.

• Attractive Infographics: Post compelling infographics that reflect the advantages of your program.

• Success Stories: State how affiliates increased their revenue by partnering with your brand. Share success stories highlighting their strategies.

What’s more? Organize live Q&A sessions to address common queries about your affiliate program. This can attract potential partners who are already active in your niche.

You can also connect with potential affiliates through comments and direct messages.

Why it’s great:

• Free and easy to access large communities.

• Build relationships and brand presence.

• Great for ongoing engagement.

Where it runs into problems:

• Requires proactive engagement.

• Filtering through unqualified leads can be time-consuming.

6. Invest in Paid Advertising

When done right, paid advertising can prove highly rewarding. 

Running targeted ads on platforms like Facebook, Google Ads, or other platforms can help you reach affiliates who are a good fit to promote your products or services.

Choose precise targeting options to display ads to specific audiences based on location, industry, and interests. 

For instance, you can display ads or run sponsored posts on LinkedIn targeting users in the iGaming industry. Select job titles such as “Affiliate Manager” and filter by industry.

Why it’s great:

• Precise audience targeting. 

• Generates visibility and attracts affiliates.

• Scalable based on your budget.

Where it runs into problems:

• Requires budget allocation and optimization.

7. Hire an Affiliate Manager

An experienced affiliate manager can recruit, nurture, and manage relationships with top affiliate marketers.

They can handle everything from outreach and onboarding to performance tracking and compliance management. They can thus ensure your program is a massive success.

So, look for candidates with experience in iGaming and affiliate marketing. Prioritize skills like relationship building, data analysis, and affiliate marketing platform expertise.

Why it’s great:

• Provides dedicated focus on your affiliate program.

• Enhances relationships with top affiliate marketers.

Where it runs into problems:

• Recruiting and monitoring candidates’ performance can be time-consuming and competitive.

• Continuously tracking affiliates’ performance and ensuring compliance can be resource-intensive.

• Managing multiple affiliates can lead to communication gaps and poor retention rates.

Pro Tip: Leverage Affnook, your one-stop igaming affiliate software to manage marketing programs and maximize revenue growth.

Affnook allows managers to recruit and manage a network of associates, monitor performance, and optimize their campaigns for maximum effectiveness. Besides, it simplifies the process of commission tracking and payment processing. 

Check out the tracking features that make our iGaming affiliate management software the right choice for your business. 

• Intuitive Reporting Dashboard: We offer a neat and clutter-free dashboard that allows you to track the partner’s performance and make decisions. You can customize the dashboard with key data that defines success for your business.

• Omnichannel Tracking Abilities: With Affnook, you can track online and offline customer acquisition and events. 

• Real-Time Reports: Affnook has real-time, granular, and error-free reports to help track your campaign performance effortlessly. Besides, you get the Export CSV/PDF feature that allows you to download campaign or partner reports for offline availability and distribution. 

• Media and Creative Management: It allows you to upload and maintain diverse campaign creatives, enabling customization based on regional languages and cultural preferences. You can track performance insights to optimize campaigns effectively.

• Fraud Detection Capabilities: We offer advanced anti-fraud tools that block data center traffic, blacklist repeat offenders, and filter out proxy traffic. This ensures you only pay for real conversions, safeguarding your revenue.

• Commission and Payout Management: It has automated commission calculations and flexible payout models, including CPA and revenue share options. You get the flexibility to choose among 50+ currencies. This streamlines ROI tracking and minimizes errors, making payout management hassle-free.

• Management of Negative Carryover: We offer the flexibility to ignore or transfer negative carryovers. This allows affiliates with a good track record to start fresh. This encourages loyalty and motivates affiliates to stay engaged.

• Data Privacy Compliance: At Affnook, we adhere to GDPR and CCPA regulations. This ensures the highest level of data security and privacy for your business. You can set custom permissions for each user to enhance data protection.

The best part? We offer end-to-end 24*7 customer support. Once you are on board, our team will assist you in setting up your accounts, campaigns, and tracking. 

Summing Up

Affiliates who understand the ins and outs of the iGaming industry can effectively drive targeted traffic and enhance your brand’s credibility. They help engage potential players, converting them into loyal customers.

The seven effective strategies to find affiliate marketers shared in this post can help you get started. However, developing an appealing affiliate program is just the beginning. 

You require a robust affiliate management tool like Affnook to manage and nurture partnerships with top affiliate marketers.
Get in touch with our team to learn how Affnook can uplift your affiliate marketing efforts!