Attract and retain an uninterrupted stream of new users on your platform with a simple formula:
find out what’s bringing players in, and do more of it now.
Find out when Aileen from London was last active, how many customers from São Paulo made deposits on April 7 in Euro terms, and whether Simple_Logic from Malta is a real person.
Know more so you can do more.
Devise methods to add more value to your user’s experience — and see how they perform in real-time on Affnook.
Note what users respond most to on your platform, and use it to optimize all your campaigns, rewards, bonuses, game releases and more.
Identify significant patterns and draw business-relevant conclusions from within vast collections of player activity data.
Got customers that just can’t get enough of your offerings? See who they are, where they are from and how they arrived on your platform.
Channel the in-built LTV calculator-like features of Affnook to assess who your users are and what they like. Turn measurable indicators of user delight into guiding lights that help you scale your player base.
Connect all the dots on a single platform. When it comes to LTV player gaming behaviours — FTDs, registrations, recurring deposits, wins, losses, total spends — can help you close the loop between awareness and conversion.
By calculating lifetime value, any iGaming operator or brand can focus their retention efforts on those players who generate the most revenue over time, while refining their strategy for occasional users.
Operators and brands can determine how much they can afford to spend on acquiring new players, by keeping tabs on the LTV. As a result, you can ensure your customer acquisition costs (CAC) remain profitable in the long term.
LTV data allows business owners to pinpoint what features, games, or promotions are driving the most value. Accordingly, this enables better resolutions about which areas to expand or improve to maximize long-term profitability.
Player Lifetime Value (LTV) represents the total revenue a player generates all the time they spend on your platform. LTV calculation in gaming helps identify the monetary outcome of your association with a particular user. It allows operators and brands to focus on retaining high-value users, optimizing marketing strategies, and boosting profitability by identifying patterns that drive long-term player engagement.
In online gambling affiliate marketing LTV tools are key to analyzing user behaviors, such as clicks, completed activities, and spend patterns. They provide a clear picture on which promotional actions are working, and which aren’t. These insights are crucial to adjust campaigns, rewards, and promotions in real-time, in order to improve player engagement and long-term engagement.
By calculating lifetime value, iGaming marketers can focus marketing efforts primarily on those yielding the highest returns in terms of revenue. LTV markers help identify trends in player activity, enabling brands to tailor rewards, bonuses, and experiences that keep players engaged and increase their lifetime spend for that iGaming business.
The short answer is: yes. Here’s how it works. LTV calculation helps operators and brands determine how much they can afford to spend on acquiring new players versus retaining existing users, while maintaining profitability. In essence, they help you identify the potential value a given user or groups of users will generate in all the time they spend on your platform. By tracking LTV, iGaming brands can optimize their promotional strategy and ensure that the cost of driving user actions aligns with long-term player value.
The insights you unlock through studying lifetime value can be translated into prospective features, games, or promotions for your platform. Operators and brands can refine their overall business strategy and quarter-wise feature and game development efforts to sync with what’s most critical to achieve as per their long-term mission and vision. Ultimately, LTV is an exceptional KPI for diagnosing business health and sustainability.
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