In the dynamic world of iGaming where skill meets luck and leads to exciting wins, the affiliate marketing stands as one of the powerful ways to bring traffic, boost revenue, and in the development of business. As per the report by Statista, the global iGaming industry market is projected to hit $153 billion by 2030.
But Suppose you are an affiliate or an iGaming operator looking to maximize your earnings. In that case, you’ve likely encountered a crucial question: Should you partner with an iGaming affiliate program or join an affiliate network?
Both options have unique advantages and potential drawbacks — and choosing the right one can significantly impact your revenue, workload, and long-term growth. Let’s dive into a detailed breakdown to help you determine which approach is best suited for your business.
What Are iGaming Affiliate Programs?
An iGaming affiliate program is a direct partnership between an affiliate and an operator like a casino, sportsbook, or other gaming platform. An affiliate promotes the brands or gaming sites in return for commissions that are based on different metrics such as player activity, first deposits, and wagers.
Key advantages of iGaming Affiliate Programs:
- Direct relationships: You build a closer partnership with the operator, leading to better negotiation opportunities and personalized deals. For example, top brands like Betway and 888Casino offer dedicated account managers for high-performing affiliates, helping optimize marketing strategies.
- Higher commission rates: In the iGaming affiliate program there is no involvement of a middleman who taking a cut or commission, you’re more likely to earn higher percentages on revenue share, CPA (cost per acquisition), or hybrid models.
- Exclusive promotions: Many operators offer different unique deals or bonuses exclusively to their affiliates.
- Brand loyalty: If you strongly believe in the brand’s offerings and reputation, you can build content that nurtures trust and converts better.
Let’s understand the Challenges of iGaming Affiliate Programs
- Time-consuming management: Managing multiple programs for individuals can be difficult especially if you are promoting a number of brands.
- Limited diversification: if you are relying on one or two brands it could limit your earning potential if those brands underperform or change their terms.
- Varied tracking systems: Tracking the number of affiliates is difficult for operators, So they can use tracking software, like Affnook, for real-time reports that help them to make better decisions.
What Are iGaming Affiliate Networks?
iGaming affiliate networks are platforms that connect affiliates (marketers) with iGaming operators (casino, sportsbook, or gaming brands). These networks act as intermediaries, helping affiliates find suitable iGaming brands to promote while managing tracking, reporting, and payments.
Essentially, they provide a centralized hub where affiliates can access multiple iGaming affiliate programs without having to negotiate individually with each operator. For operators, these networks help expand their reach by giving them access to a pool of experienced affiliates.
Key advantages of iGaming Affiliate Networks:
- Access to multiple brands: with the help of a single account you can promote various iGaming brands, offering more opportunities to earn. Popular networks like Revenue Network and PartnerMatrix provide access to dozens of brands.
- Simplified management: Networks provide tracking, reporting, and payout systems, saving you time and effort.
- Diverse commission structures: You can choose from multiple programs with different payout models and promotions.
- Support and resources: Affiliate networks often offer dedicated affiliate managers, marketing materials, and performance insights.
- Access to multiple brands: A single account lets you promote various iGaming brands, offering more opportunities to earn. Popular networks like Revenue Network and PartnerMatrix provide access to dozens of brands.
- Simplified management: Networks provide unified tracking, reporting, and payout systems, saving you time and effort.
Challenges of iGaming Affiliate Networks:
- Lower commission rates: Networks work as middlemen and they take a cut of the commission, meaning affiliates typically earn less than they would through direct programs.
- Less control: You might have less control over the deals, tracking, or payment terms.
- Brand limitations: Not all networks feature the top iGaming brands, and you might miss out on exclusive deals available only through direct programs.
Comparing iGaming Affiliate Programs vs. Networks
Why Should You Choose One Over the Other?
Choosing between an affiliate program and a network comes down to what suits your business style, resources, and goals. Let’s make it simple:
Choose iGaming Affiliate Programs if:
- You want a direct relationship with the brand for better deals and personalized support.
- You’re comfortable managing multiple partnerships and tracking performance separately.
- Higher commission rates matter more to you than convenience.
- You plan to focus on a specific brand and build long-term brand loyalty.
Choose iGaming Affiliate Networks if:
- You prefer convenience and time-saving management with access to multiple brands in one place.
- You’re new to affiliate marketing and want a simpler way to start.
- You value consolidated tracking and reporting from one unified platform.
- You want dedicated network support to help optimize your campaigns and boost performance.
Summing Up
Both iGaming affiliate programs and affiliate networks offer unique benefits — the right choice depends on your business goals, experience, and desired level of control. If you prioritize higher commissions, brand loyalty, and personalized deals, an iGaming affiliate program might be your best bet. However, if you value convenience, simplified management, and access to multiple brands, an affiliate network could streamline your journey to success.
Ultimately, understanding your priorities and weighing the pros and cons of each option will help you make an informed decision — one that fuels your revenue growth and positions your business for long-term success in the ever-evolving iGaming landscape.
