Keep an eye on every single click that contributes to each campaign’s metrics. Find out the source, location, and validity of all customer interactions with your iGaming brand or operation on each individual promotion run by you.
Beyond the problem of too few or too many clicks is the challenge of knowing whether all of them are real, valid clicks from human users. Allow Affnook’s click tracking abilities to sniff out what’s real and what’s fake—while it records all user activity coming through affiliate links.
Instantly attribute conversions to affiliates as users take action. Insights are immediately accessible with tracking tokens.
The token is held within the link, ensuring tracking begins with a click, without the need for any manual input.
A tracking token offers precise attribution, even if actions are taken during a later session, so you can measure lifetime value.
Get the option to use a better method of promo tracking—one that doesn’t even require a code! Let affiliates share your link on an SEO-optimized website, embedded on a PPC image banner, or added in an email, and all user data collected post-click will be available to view and analyze on the Affnook dashboard.
Accurately credit affiliates for player actions in custom time frames.
Learn details like browser name, OS, location, device, and more.
Affnook records from initial attribution at the first click to all subsequent actions.
Working with influencers and need more flexibility in your iGaming affiliate marketing efforts? Generate a set of symbols for each affiliate’s use to be redeemed on your platform. Use them for tracking promo campaign success with Affnook’s affiliate code tracking solutions.
iGaming affiliate promo code tracking is easy to implement. All you need to do is create and distribute the code.
Affiliate promo tracking is easy because each partner marketer is given a unique code, providing clear attribution.
Since codes are input manually, users are provided bonuses and rewards, so campaign promo tracking is effective.
Provide users with the option of opting into tracking—a process that can only begin when a player uses a code for registration or in-play benefits. Make use of promo code analytics to deduce user behavior when it comes to your iGaming platform. With Affnook, lifetime value and ROI tracking for promotional campaigns is a breeze!
Create codes with characters, symbols, and numbers in any language.
See increased player activity using clear incentives unlocked via codes.
Affiliates can share codes across different marketing mediums with ease.
The process of monitoring and attributing customer actions to specific marketing campaigns or affiliate promotions using unique identifiers like promo codes or tracking tokens is called promo tracking. In essence, it involves the complete mapping of click-level user activity once tracking is initiated by entering a promo code or clicking an affiliate link.
Yes, all iGaming campaigns run by brands or operators on Affnook can be tracked in real-time. With an API refresh rate of under 1 minute, you can benefit from the real-time promo tracking offered on our iGaming affiliate marketing platform. This also means you get the opportunity to view campaign results on a minute-by-minute basis for immediate campaign optimization.
Whether you use tracking tokens or run campaigns with promo codes, you can be assured that tracking is not only precise, but also highly reliable. As long as the correct promo code is entered by users and the accurate link is used by affiliates across all marketing mediums, robust tracking is guaranteed.
Yes, promo codes can be created for each affiliate campaign. Affiliates are often given unique, campaign-specific promo codes to track their individual performance. This allows for precise attribution of customer actions, ensuring that conversions can be properly credited to the right affiliate and campaign.
No, the tokens used on Affnook do not rely on cookies for collecting and storing user data. This is why the attribution mapping done on Affnook is comprehensive, continuous, and seamless across multiple touchpoints, captured over multiple sessions — unaffected by cookie-blocking or clearing by users.
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