The gaming and betting world is changing fast, and nowhere is that more true than in Southeast Asia. This August, industry leaders gathered in Bangkok, Thailand, for the major event, SPiCE Southeast Asia 2025, to talk about all the big changes, from new laws to cutting-edge technology.
One of the key voices at the conference was Rahul Pant, the Associate Director of Sales at Affnook (a leading affiliate marketing platform). Rahul wasn’t just there to network; he was there to share real-world insights on how technology is making the iGaming business smarter and much more efficient.
The Power of Smart Data in a Growing Market
Rahul’s session dove into a topic that’s getting everyone excited: using data and AI (Artificial Intelligence) to make the customer experience better and business operations smoother.
Southeast Asia is a huge and diverse market. What works in Thailand might not work in the Philippines, and vice versa. This is where simple, smart technology becomes a game-changer. Rahul highlighted that companies can no longer guess what players want; they have to know it, and that requires good data.
Affnook, the company Rahul represents, is all about giving iGaming operators the tools to manage their affiliate partners, track player activity, and prevent fraud in real-time. This kind of tech is the backbone for the “smart” growth Rahul was talking about.
AI: The Secret Weapon for iGaming
What exactly does AI do for a betting company? Rahul explained it in simple words:
- Personalization: Suppose a player who likes sports betting but only on football. AI will analyze that behavior and make sure the first thing they see on the site is the latest football odds, not some other type of game. This hyper-personalization keeps players happy and engaged for longer.
- Predicting the Future: AI helps companies spot two crucial things before they become big problems:
- Fraud: It sees unusual patterns like someone trying to cheat the bonus system and flags it immediately so the company doesn’t lose money.
- Churn: It can predict when a player might be getting bored or ready to leave, allowing the company to send a timely, personalized offer to bring them back. This is huge for keeping customers.
Rahul emphasized that having a platform that can quickly process and act on this data is what separates the winners from everyone else. You need to be able to make decisions in minutes, not days.
The Affiliate Angle: Paying for Performance
As an expert in affiliate marketing, Rahul naturally focused on how tech helps their partners. Affiliates are key people who promote betting sites and bring in new players.
Rahul noted that for these partners, what matters most is trust and transparency. Affnook’s platform gives affiliates clear, real-time reports on how many people they sent to the site and how much money they’ve earned. This reliance on precise attribution tracking ensures affiliates are paid correctly and on time, which builds strong, long-lasting partnerships. This is vital because a happy affiliate is a powerful driver of new business.
A Look Ahead at SPiCE Southeast Asia
Events like SPiCE aren’t just about technology, but the bigger picture. Countries in southeast Asia are constantly reviewing and changing their iGaming laws to be nimble and compliant.
Rahul was able to illustrate that for organizations looking to expand into this complex region, engaging the right tech partner is the first step. The tech partner must be able to engage with different local regulations with tools and systems they have built to ensure security and ethical practices.
In the end, Rahul Pant’s message on the stage in Bangkok was clear: The future of iGaming is smart, data-driven, and focused on players. If an organization is prepared to leverage tools like AI to make every interaction personalized and every action optimized, southeast Asia has massive potential for growth. It’s an exciting time to be in the business, and the learnings you take away from SPiCE 2025 are the playbook for future success.
