The 80/20 Affiliate Marketing Strategy for iGaming Operators, Brands
It is par for the course for iGaming operators to have an affiliate program, considering this channel is a powerhouse for user acquisition. However, noticeably far fewer have an affiliate marketing strategy in place to give effect to this program, improve its outcomes or refine its inner workings. There is a meaningful difference, you see. […]
Which Affiliate Marketing Payout Leads to Sustainable Revenue: Rewarding for Players or Profit?
Every affiliate marketing payout decision an operator makes carries a signal — for partners, for the platform, and ultimately directed towards the bottom line. When that signal is built around acquisition events alone, the incentive structure that follows is optimised for volume. Not revenue. Not retention. But instead, focused on volume. For most iGaming operators, […]
What Factors are Moving the Needle for Affiliate-led Growth in Emerging Markets?
Introduction Affiliate marketing is frequently seen as the growth engine of online gambling business. In mature markets, the mechanics of that engine are relatively well understood (and visible). You have the acquisition costs benchmarked, CPA models refined and attribution systems getting stress-tested over time. However, this is not the case globally. It cannot be stated […]
Lessons from a High-Growth Market on Creating a Scalable Affiliate Ecosystem
It is no secret that affiliate marketing has become a pillar of growth and user engagement in online gambling and casino businesses. Scalable affiliate ecosystems are essential to achieve revenue goals as a business grows. However, the challenges in running an effective program are vast. Many brand owners only discover this when they scale — […]