Affnook Showcased the Future of Affiliate Growth at iGB Live London 2026

The Affnook team has recently completed two days of a busy event iGB Live London 2026, one of the leading events in the global iGaming field. The event took place at ExCeL London from July 1 to July 2, 2026, bringing numerous operators, affiliates, researchers, technology companies and marketing professionals who came to discover new trends and establish partnerships. Over 15,000 participants and 200 exhibitors attended iGB Live, which made it one of the most important events in the iGaming world.

The Affnook team had a great chance to meet with existing partners and potential clients in the course. In addition to it, Affnook used this opportunity to demonstrate the power of its affiliate marketing platform based on the tracking technology, attribution, fraud prevention, and analytics. In addition, the positive experience has boosted the company’s further activities in the affiliate marketing sector.

Two Days of Meaningful Conversations

Throughout the event, Booth A46 remained busy with conversations around affiliate growth, partner management, and the changing dynamics of the iGaming industry.

Representing Affnook at the event were:

• Mukul Kaushik – Chief Revenue Officer
• Rahul Pant – Director Sales
• Jeremy Castillo – Head of Sales
• Liudmyla Vershynina – Sales Manager

The two-day meeting allowed us to meet operators, affiliate managers, media buyers, networks, and technology partners from different regions. The participants discussed performance marketing, affiliate tracking, fraud detection, strategies for acquiring players, attribution issues, and the role of data in decision-making. 

Perhaps the most important aspect of the meeting was exchanging experiences with colleagues facing similar problems in the current conditions of the highly competitive iGaming environment. With the development of regulations and the shift of operators’ focus to the quality of players instead of their quantity, the discussions took a turn towards the necessity of building sustainable affiliate programs with the help of effective technologies.

Demonstrating the Affnook Platform

Visitors at Booth A46 were introduced to Affnook’s affiliate marketing platform and its capabilities designed specifically for the iGaming industry.

The team demonstrated how operators can:

• Track affiliate performance more accurately
• Efficiently Manage their partner programs 
• Detecting fraudulent traffic
• Access of real-time reporting and analytics
• Manage the campaigns using actionable performance insights

There was a high interest among the participants in enhancing the effectiveness of attribution and getting greater insights into the performance of partners. The discussions reflected a trend that is widely recognized in the industry: companies want to use modern-day technology to help them work better and also ensure transparency in their affiliate networks.

Industry Trends That Dominated the Event

iGB Live London 2026 has once again shown how rapidly the iGaming industry is changing. On the exhibition floor and also at networking sessions, some trends were revealed.

Artificial Intelligence continues to play a role in affiliate marketing and optimization of campaigns that save time and efficiently conduct workflows. On the other hand, companies are starting to focus more on the prevention of fraud, compliance, and quality of data.

Another alteration is the increased attention paid to retention and the lifetime value of players. Instead of focusing only on finding new players, many companies allocate a bigger share of budget on maintaining their loyalty and ensuring sustainable growth. This resonates closely with the philosophy of Affnook that aims to help businesses achieve better results.

Building Stronger Industry Relationships

Events like iGB Live are not only about demonstrating products, rather it is about establishing partnerships.

During two days, Affnook was successful in meeting its existing partners, plus several new businesses who were curious about the affiliate technology solutions. Those in-person discussions opened doors for the company to understand the market requirements, exchange ideas, and discuss future collaborations.

Such occasions created an opportunity to strengthen ties with customers, affiliates, and technology partners, thus expanding Affnook’s network in the global iGaming market.

Looking Ahead

As the event came to the end, it made one thing clear that affiliate marketing will continue to evolve, and that there is a demand for solutions that embrace technology. 

The discussions we had over the course of two days highlighted the necessity of creating tools that not only enable business growth, but also facilitate long-term partnership and achieve measurable results. 

We would like to extend our sincere thanks to all of you who visited us at Booth A46, answered our questions, and provided feedback during the event.

Despite the conclusion of iGB Live London 2026, the talks are still ongoing. We are eager to proceed with our dialogues, seek new alliances and assist all operators and affiliates in achieving their goals with Affnook.

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