The team of Affnook just got back from an incredible couple of days in Armenia for MAC Yerevan 2025. Held on May 20 to 21 at the Meridian Expo, the event was a whirlwind of energy, tech talk, and new connections.
It was not just about showing off our software; it was about meeting the people who are actually driving the affiliate industry forward.
Making Connections at Booth G51
Representing Affnook were our Associate Directors of Sales, Rahul Pant and Akansha Tiwari. They spent the event at Booth G51, and from the moment the event started, the energy was high.
Rather than just handing out brochures, Rahul pant and Akansha Tiwari focused on having real and human conversations. They met with affiliate marketers, advertisers, and tech leaders to talk about the key motive of their businesses: how to scale faster and work smarter.
What happened at the booth?
- Deep Dives: Instead of quick elevator pitches, we had long talks about real-world challenges like ROI and partner management.
- Live Demos: We showed how Affnook actually works in real-time, focusing on how automation can take the “busy work” out of a marketer’s day.
- Personalized Solutions: Every business is different from the other, so we focused on showing how our tools fit into their specific workflows.
Solving Today’s Biggest Hurdles
One of the most rewarding parts of the event was listening to the visitors during our live walkthroughs. Many visitors came to us feeling overwhelmed by fragmented data. They were tired of jumping between different spreadsheets and platforms just to see if their campaigns were working.
We used real-time reporting to show our customers that they could have one “source of truth.” This simple statement rang true for everyone from experienced affiliate managers to brand owners just starting out because they all agreed that “Simplicity is the new superpower.” We wanted to demonstrate this fact as well as sell them a service. More importantly, we wanted to demonstrate that technology should simplify your life rather than complicate it.
Why MAC Yerevan Was Different
Yerevan has become a significant technology centre in such a short amount of time to be so, and this attitude was present throughout the expo. An attitude of collaboration and support permeated throughout the event. We were not only discussing our own products, but also listening to where our industry is heading.
Across the board, there were common themes in the discussions we had with everyone: Transparency and Clarity. In a rapidly evolving industry, companies are looking for tools that will allow them to maintain control and provide reliable data.
The networking didn’t stop at the booth, either. From the hallways of the MAC Yerevan to the evening Breaks, we gathered insights that will directly influence our product roadmap. These insights tell us that behind every click and conversion, there’s a person trying to build something great.
“It’s one thing to see a product online, but meeting face-to-face and solving problems together is where the real magic happens.”
Let’s Keep the Conversation Going
To everyone who stopped by Booth G51—thank you. Your questions and feedback keep us motivated to keep building better tools.
If you weren’t able to make it to Armenia this time, we’d still love to meet you. Whether you want a quick demo of our latest features or just want to chat about how to grow your affiliate program, Rahul and Akansha are always happy to jump on a call.
As we look back on a successful exhibit, we’re more excited than ever to help our partners reach new heights.
Stay tuned for our next stop—and until then, keep growing!
FAQs
Why is MAC Yerevan important for the affiliate industry?
MAC Yerevan 2025 stands out because it brings together decision-makers and industry leaders in a focused environment. The event emphasizes real conversations around performance, transparency, automation, and long-term growth rather than surface-level networking.
What was Affnook’s role at MAC Yerevan 2025?
Affnook exhibited at MAC Yerevan 2025 from Booth G51, where the team engaged with attendees to showcase its affiliate tracking, automation, and data-driven performance solutions.
What solutions did Affnook showcase at MAC Yerevan 2025?
At MAC Yerevan 2025, Affnook demonstrated real-time reporting, automated workflows, partner management tools, and scalable solutions designed to simplify affiliate operations and improve ROI.
What were the key themes discussed at MAC Yerevan 2025?
Key discussions at MAC Yerevan 2025 focused on transparency in performance data, simplifying campaign management, automation in affiliate workflows, and building sustainable partnerships in a competitive market.
What made MAC Yerevan 2025 different from other affiliate conferences?
MAC Yerevan 2025 offered a collaborative and open environment where attendees could have meaningful conversations. The event encouraged deeper engagement rather than quick sales pitches, making networking more impactful.
