iGaming Promo Codes: Powerful Insights to Know

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Aren’t those moments unreal where you type in a short code and suddenly get access to 100 free spins or a 200% deposit bonus? Welcome to the power of a promo code in action.  In a recent European study, 83% of players said they were influenced by bonuses or promotions—proof of just how powerful promo codes can be. […]

How to Avoid Sportsbook Affiliate Link Bans: Check Common Mistakes

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The growth of sportsbook brands is largely influenced by affiliate marketing. It is performance-driven, budget-friendly, and can attract users with real intent faster than almost any other channel. But there’s one concern operators often don’t see coming—affiliate link bans.  One day, everything is running as expected. Suddenly, you get a call from one of your […]

A Quick Peek at Secondary Lottery or Ticket-less Betting

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If you have ever dreamed of playing a lottery without purchasing an official ticket, a secondary lottery is exactly what you’re looking for.  With lottery betting, players can place bets on the results of official lottery draws. This is an interesting way for them to participate in the lottery world without the conventional buying of […]

Tracking Token: How Click-Tracking is Simplified

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The world of iGaming affiliate marketing is very competitive, and accuracy matters.  Where are your players coming from? Are your campaigns performing well? Who deserves the credit for these leads that are coming in? You must know the answers to all these questions, at any given point.  This is where tracking through tokens comes into […]