Mukul Kaushik, Chief Revenue Officer at Affnook, attended the Ace Alliance event in Riga, Latvia, from August 14 to 15, 2025. The event was a major gathering for the iGaming industry, bringing together nearly 600 professionals for two days filled with networking, learning, and fun experiences.
This wasn’t just any old conference. For two days, August 14th and 15th, 2025 the Ace Alliance brought together the most important people in the online betting world. The big difference? They skip the boring speeches and focus totally on making real connections.
Mukul spent his time meeting with the top owners and decision-makers from betting sites and partner companies. Here’s why the Ace Alliance was such a huge win for Affnook.
The Ace Alliance Way: Talk Business, Make Friends
Mukul always says that in our business, you have to build strong, lasting friendships, not just sales deals. You need to understand your partners’ challenges. The Ace Alliance sets up the perfect chance to do exactly that:
- Lunch Meetings: Starting the day with important discussions over a great meal. It’s much easier to talk about big business plans when you are relaxed and enjoying the beautiful scenery of Riga, Latvia!
- The Boat Trip: They took a cruise on the river! This is a fantastic way to meet people. When you’re looking at the city views, it’s easy to break the ice and jump straight into serious partnership talks.
- The Final Party: They wrap up the two days with a big celebration. The Ace Alliance knows that some of the best ideas and partnerships are created when everyone is having a good time.
Mukul realized that the Ace Alliance 2025 is great because they only invite the top leaders. This means every handshake and every chat he had was valuable for Affnook.
Affnook’s Focus: Making Money with Honesty
As the person in charge of revenue for Affnook, Mukul’s main goal is growth. And for us, growth comes from our affiliates, the people who promote betting sites and bring us players. Affnook gives them the tech tools to track everything clearly and accurately.
At the Ace Alliance 2025, Mukul was focused on two simple ideas:
- Showing How We Help: He explained how Affnook is more than just a tracker. Our software uses smart technology to stop fraud, gives instant data, and makes sure operators are always one step ahead of the competition. He spoke with many betting companies who desperately need a better, more honest way to handle their partner programs.
- Listening Closely: Mukul spent serious time just listening to the affiliates. What tools do they really need? How can we make paying them easier? These conversations are gold because they help us make our product better, making Affnook the easiest choice for professionals worldwide.
Mukul’s main message at the Ace Alliance was straightforward: You can only grow your online business big and fast if you build it on trust. And trust comes from having clear, honest, and reliable technology.
Riga, Latvia: The Perfect Spot for Great Meetings
Riga was a wonderful host. The old city, the nice restaurants, and the chance to walk around outside made the whole experience feel special. It allowed people to step away from the usual conference hall feeling and connect on a personal level.
This great mix of high-level business and friendly fun is what the Ace Alliance is all about.
Mukul’s time in Latvia was a big success for Affnook, bringing in new opportunities and strengthening old friendships. We’re excited to see all the great things that will happen thanks to the connections made at Ace Alliance Riga 2025!
