Are you into iGaming affiliate marketing? Or an gambling or online casino brand looking to stay updated on iGaming trends 2024? You’ve landed on just the right place. Affnook, an up and coming iGaming affiliate marketing platform, has created this blog to give you an overview of what’s brewing in the gambling industry in terms of marketing, technology, regulations, and more.
In this blog on iGaming affiliate marketing trends, you’ll get your hands on what’s been changing and evolving the gambling industry and how you can leverage these latest insights to make the most out of your affiliate marketing strategy.
Here’s a quick overview of what we’ll discuss in this blog further:
- Impact of AI in responsible gambling
- Rise of influencer marketing for iGaming
- Mobile-first experience in gambling, betting, and casino
- New traffic channels for iGaming brands/operators
- Localise marketing to capture new market
- Automation in iGaming affiliate marketing
- Coupon marketing in iGaming
7 Key iGaming Affiliate Marketing Trends for 2024
If you’re into the iGaming business, it’s crucial for you to stay ahead of the game to make sure that your strategies are always in sync with iGaming affiliate marketing trends 2024. Without much ado, let’s move further.
AI For Responsible Gambling
iGaming brands, casinos, sportsbooks, and fantasy gaming thrives on engagement and there’s a thin line between an engaged player and an addicted player. Dialogues are rife across the globe on how the responsibility to create a safer gambling environment lies with the iGaming brands and operators.
Amid the rising concerns around gambling-related harm, AI has caught attention of gambling brands focusing on its utility in alleviating problematic gambling behavior.
For example, using AI, gambling operators can identify players with abnormally high engagement and betting frequency. This can help them take timely interventions to steer their players away from gambling addiction.
With the help of automation and AI, iGaming brands and operators can introduce personalized interventions like pop-up warnings, temporary account restriction, and self-exclusion reminders.
Influencer Marketing for iGaming
Influencer marketing is no longer useful just for eCommerce brands. Beyond eCommerce, influencer marketing has proved its mettle across every industry, iGaming included. Gambling brands of every size or investing in influencer marketing for iGaming in some capacity to tap into this already-proven channel.
If we go by numbers, 69% gambling lovers trust influencer recommendations for online casinos, sports betting, fantasy gaming, and other real-money games. Streamer partnerships and esports sponsorships along with social media influencers are on the rise among iGaming brands to get their gambling offerings in front of their target audience.
Apart from them, iGaming brands and operators are also allocating their affiliate marketing budget to micro and nano influencers with genuine interest in promoting gambling products such as casino, slot machines, live dealer games, fantasy sports, and poker.
Micro and nano influencers have a much more engaged audience, even if smaller in size. The engagement received via such influencers are genuine and more high-quality, that can lead to better customer acquisition for your iGaming brand.
Mobile-First Design in Gambling Platforms
iGaming is witnessing a tremendous shift in how gambling players engage with betting, casino, bingo, and poker platforms. Players are now more likely to engage with gambling mobile apps than web-based apps. Here’s how iGaming brands and operators are evolving given the current shift towards mobile-first experiences:
iGaming developers are now focussing towards mobile-first principles that includes seamless user journeys, user-friendly interfaces for smaller screens, optimized layouts, single-touch login, intuitive navigation and faster loading times.
Investing in Native Apps: iGaming operators are also developing native apps for iOS and Android mobile devices with specific features like push notifications for enhanced user engagement and location services for more personalized retargeting campaigns.
Responsive Web Design: Apart from native apps, iGaming developers are also investing in responsive designs that fit to any screen size give it tablet, laptop, PC, smartphone or desktop.
Popular Traffic Channels for iGaming Brands/Operators
Traffic can be acquired through multiple channels for your iGaming products, for example paid advertising, ad networks, email marketing, social media advertising, native ads, CPA marketing (affiliate marketing).
There are a number of game review websites that feature the listing of gambling products like sports betting platforms, online casinos, bingo, fantasy games, poker, etc. These websites offer high-quality traffic for your iGaming brand from users who are genuinely interested in gambling.
Other popular and emerging iGaming affiliate marketing trends include investment in traffic channels of 2024 include PPC advertising and CPA marketing or affiliate marketing. The reason behind the meteoric rise of these platforms is the CPA or cost per action model (CPC model in case of PPC advertising) – that is paying only after the desired action is completed by the target audience.
In affiliate marketing, niche partnerships, influencer marketing, native advertising, and live streaming platforms are one of the most lucrative traffic channels for iGaming brands and operators.
Localization in iGaming Affiliate Marketing
iGaming audience is spread across the globe that includes over 100 nationalities and languages. The one size fits all approach won’t work here. That is why investing in iGaming affiliate marketing that is tailored for every audience type as per their local culture and gambling habits.
Using advanced geotargeting capabilities in your iGaming affiliate marketing, you can localize your campaigns as per every audience. Similarly, with coupon code marketing, you can onboard affiliates who specialize in their respective geographies and assign them unique coupon codes to appeal to the local preferences of your gambling audience.
Also, by tailoring your gambling affiliate marketing campaigns as per the local language and tonality, you also generate credibility among the audience as a brand taking a step towards understanding their culture.
Note: Make sure that you’re aware of the regulatory environment and compliance requirements of the countries you’re targeting. You wouldn’t want to come across culturally tone-deaf or not privacy-friendly.
Automation in iGaming Affiliate Marketing
If you’re not new in iGaming (casino, sports betting, poker, bingo, etc.) you must know how automation is taking over the industry be it from streamlining repetitive tasks like bonus distribution, payout management, fraud detection, risk management, to personalized customer service.
If you’ve been using an iGaming affiliate marketing platform like Affnook, you’re at an advantage. Investing in a high-quality casino affiliate marketing platform or an iGaming affiliate marketing software gives you a suite of automation features like fraud detection, payout management, affiliate management, etc.
For example, using the automation dashboard of Affnook, iGaming brands and operators can automate repetitive tasks like invoice generation, payment calculation, data transfer from their iGaming affiliate marketing software platform to other third-party tools and vice versa.
In 2024, there has been enough dialogue around how marketers, especially iGaming marketers can save on time and streamline their workflows by using automation. Therefore, one of the key components of the success formula of iGaming success in 2024 includes investing in automation tools.
Coupon Marketing in iGaming
Affiliate marketing for a sports betting brand? Or an online casino? Whatever iGaming product you’re selling via affiliate marketing, coupon marketing is an impactful way to generate more business, onboard new users, and even retain the existing ones.
According to research by env media, 90% of players are attracted to an iGaming product if there’s a promotion in the picture. Coupon codes are a great way to offer personalized offers to a set audience, campaign, affiliate, or traffic source.
Coupon codes also help iGaming marketers understand what campaigns are working better and what needs more attention.
Another benefit that coupon code marketing and tracking in your iGaming affiliate marketing software brings is referral marketing. Using multi-level marketing, you can turn your loyal players into affiliates themselves. They can refer your iGaming product to their network and earn incentives in return. Using unique coupon codes assigned to your loyal customers, you can reward them accordingly by tracking them on your iGaming affiliate marketing platform.
Embrace the Future of iGaming Affiliate Marketing
Marketing is constantly evolving and when we’re talking about iGaming affiliate marketing, it’s changing even more rapidly. The one and only way to succeed in gambling business is to stay abreast of the happenings in the industry and industry best practices.
Don’t get left behind. Leverage the power of affiliate marketing coupled with Affnook’s tracking capabilities to achieve your business goals in this ever-changing industry. In case you have any further questions or want to learn more about our iGaming affiliate marketing software platform, feel free to contact us today.
