MMP
Integrations
Collect crucial data about affiliate promotions on mobile devices.
Connect the dots between user preferences and actions across mediums, regions and more on a single dashboard.
How does a mobile measurement partner add value to Affnook?
For operators or brands with an app-based interface or a combination of website and app offerings, an MMP integration is key to bridging the tracking gap between different devices. Link the affiliate programs run on small and large screens by using Affnook’s pre-existing integration.
The benefits are simply too good to pass up:
Highly granular attribution modelling that relies on varied information like app installs, in-app purchases and specific gameplay time.
Add-ons to the existing fraud detection and prevention capabilities, to block mobile-ad fraud, click injections and more.
Deeper insights on campaign performance to develop a broader understanding of lifetime value (LTV) across channels and audiences.
A holistic view of marketing performance can be observed on a single, unified dashboard.
Increased reach for advertisers due to additional networks, publishers, and other marketing tools available on MMPs.
MMPs often provide features that aid in data privacy compliance and verifiable reporting, which complement Affnook's focus on transparency.
Affnook provides robust iGaming affiliate management, with laser-focused fraud elimination options and multi-brand campaign support. An MMP integration allows Affnook to move the needle on iGaming affiliate tracking and attribution one step further.
Current Mobile Measurement Partner Integrations
Continue to drive your mobile-based campaigns with either tool if you’re currently using them.
Or, sign up for a software we’re already integrated with, and you can start using it in sync with Affnook right away.
Request an Integration
Looking for a specific MMP integration?
Using a tool that is not currently plugged into Affnook? Simply share your requirements with our team, and we’ll address the gap at once.
Frequently Asked Questions
What is a Mobile Measurement Partner (MMP)?
An MMP tracks installs and other user actions in relation to an app across mobile devices. This allows operators and brands the opportunity to accurately measure campaign performance, optimize spend, and detect fraud, ensuring affiliate marketing efforts deliver maximum value.
How does an MMP integration on Affnook help?
The tracking and attribution gap between devices and platforms is bridged through an MMP integration on Affnook. This enables iGaming operators and brands to maximize their reach, as well as their data collection and analysis capabilities for every campaign being run.
Can I use any MMP with Affnook?
At the moment, Affnook comes with built-in integration for two MMP providers: Apptrove and Appsflyer. However, if you’re using a different platform, it can be integrated as well upon request.
How does MMP integration help with fraud detection?
The benefit of using an integrated MMP with Affnook is simple: it expands the fraud detection capabilities of each software. You get the advanced fraud detection and prevention features of Affnook that work against bot traffic, data centers, and disguised IPs. In addition, you can also identify fake installs, click injections, and other mobile ad fraud tactics.
How long does it take to complete MMP integration with Affnook?
Integration timelines vary by the MMP required, but most supported tools can be connected quickly using Affnook’s pre-built setups. For custom integrations, you can connect with our team to understand the process and ensure a smooth, timely implementation.
