The iGaming global gathering took place from April 28 to 30 , 2026 in Malta for what many consider one of the best iGaming conferences of all time. SBC Summit Malta 2026 brought together many different kinds of organizations from all over the world including operators, affiliates; technology providers; marketers and decision makers to connect with other like-minded professionals, share their ideas about trends and new partnerships, as well as discuss what the future holds for the iGaming industry. Joining Affnook at the Summit was Jeremy Castillo , Head of Sales -EU. Jeremy spent 3 days networking , meeting with numerous leaders within the industry , and expanding Affnook’s footprint into Europe.
The SBC Summit Malta was held at the InterContinental Hotel in St. Julian’s , Malta with over 6000 professionals from all aspects of the Gaming and Betting industries attending. In addition to networking , the event provided an opportunity for attendees to grow their businesses, learn about Affiliate Marketing , Payments and Compliance , and explore new technologies that shape the future of iGaming.
Affnook strategically attended the SBC Summit as an opportunity to connect with numerous businesses within the industry , collaborate on new projects and stay up-to-date on current trends within the market.
A Busy Three Days of Networking and Meetings
Throughout the event, Jeremy Castillo interacted with operators, affiliates, platform providers and marketers from various geographical regions. SBC Malta is recognized as producing a more focused and business-oriented environment than larger industry expos, creating opportunities for meaningful conversations and long-term partnerships.
During the three-day event, Jeremy participated in meetings, explored the exhibit hall as well as attended networking sessions to discuss how to drive affiliate marketing, acquire new players and expand markets.
The high quality of attendees was one of the main highlights of SBC Summit Malta 2026. A high percentage of visitors were decision-makers, founders, and senior level executives; consequently, providing an abundance of opportunities for companies to discuss business and create constructive partnerships.
To Affnook, it equated to being able to have direct conversations with companies that were looking for a trustworthy affiliate solution, partnerships that were performance-based, and opportunities for growth.
Representing Affnook on the Global Stage
As Head of Sales – EU, Jeremy Castillo represented Affnook’s vision of building stronger affiliate partnerships and delivering performance-focused solutions in the iGaming space.
Events like SBC Malta are important because they allow companies to move beyond online meetings and connect face-to-face. In industries like affiliate marketing and iGaming, personal relationships and trust play a major role in building successful partnerships.
Jeremy’s participation helped increase Affnook’s visibility among global industry leaders and showcased the company’s growing presence in the European market.
By attending discussions and networking sessions, he also gained valuable insights into what operators and affiliates are currently looking for in 2026. These conversations are essential for understanding market needs and adapting strategies accordingly.
Why SBC Malta Matters
SBC Summit Malta has become one of the key events on the European iGaming calendar. Unlike larger exhibitions where the scale can sometimes feel overwhelming, SBC Malta focuses more on quality interactions and senior-level networking.
The summit included:
- Affiliate-focused discussions
- Marketing and acquisition workshops
- Technology and AI sessions
- Compliance and regulatory panels
- Networking parties and business meetups
The event also featured more than 250 speakers and multiple sessions focused on practical strategies for operators, affiliates, and marketing teams.
This environment creates the perfect setting for companies like Affnook to build meaningful business relationships and stay connected with the evolving industry landscape.
Industry Trends Discussed at the Event
One of the biggest themes at SBC Malta 2026 was the growing role of technology and automation in affiliate marketing and iGaming.
Many discussions focused on:
- AI-driven marketing strategies
- Data and analytics
- User acquisition optimization
- Payment innovation
- Compliance and responsible gaming
Affiliate marketing continues to evolve rapidly, and companies are increasingly looking for smarter ways to scale campaigns while maintaining transparency and efficiency.
For Jeremy and the Affnook team, these discussions provided valuable insights into how the market is changing and where future opportunities are emerging.
The Importance of Face-to-Face Connections
While digital communication dominates daily business operations, events like SBC Malta remind the industry of the importance of in-person networking.
Meeting partners face-to-face helps build stronger trust, better understanding, and long-term collaboration opportunities. Many of the most productive discussions happen outside formal meetings — during networking dinners, coffee breaks, and evening events.
SBC Malta 2026 featured multiple networking experiences, including official parties and VIP gatherings designed to help attendees connect in a relaxed environment.
For Jeremy, these moments created opportunities to meet both existing partners and new industry professionals from different parts of the world.
Malta: The Heart of European iGaming
Malta continues to be one of the most important hubs for the global iGaming industry. With hundreds of licensed gaming companies operating on the island, it remains a center for innovation, partnerships, and business growth.
Hosting SBC Summit Malta in such a strong iGaming ecosystem makes the event even more valuable for attendees.
The relaxed Mediterranean environment, combined with high-level networking opportunities, creates a unique atmosphere where business and relationship-building happen naturally.
Looking Ahead for Affnook
Jeremy Castillo’s participation at SBC Summit Malta 2026 reflects Affnook’s continued focus on global growth and industry collaboration.
As the affiliate and iGaming industry continues to evolve, staying connected with market leaders and understanding new trends becomes increasingly important. Events like SBC Malta help companies remain competitive, innovative, and connected to the wider industry ecosystem.
The insights, partnerships, and conversations from the summit will continue to support Affnook’s future growth plans and strengthen its position within the global affiliate marketing space.
Conclusion
SBC Summit Malta 2026 was more than just an industry event—it was a platform for collaboration, networking, and future opportunities.
Through three days of meetings, conversations, and networking, Jeremy Castillo successfully represented Affnook among some of the biggest names in the industry. From discussing affiliate strategies to exploring new partnerships, the event highlighted the importance of staying connected in a fast-moving global market.
As the iGaming industry continues to expand across Europe and beyond, companies like Affnook remain focused on building meaningful partnerships, driving performance, and contributing to the future of affiliate marketing.
