The iGaming sector is progressing and companies in the sector are looking for ways to improve partnerships and performance and to enter new markets. Events allow the industry representatives to conduct discussions on important matters. In this regard, from September 29 to October 1, 2026, Affnook took part in the SBC Lisbon 2026 event held at the Feira Internacional de Lisboa and MEO Arena (Lisbon, Portugal).
The company took advantage of the occasion to meet with other participants in the iGaming market, share the opinions on the latest industry trends, and find out how business cooperation, innovations, and data usage may ensure the effective development of one’s company.
Affnook Connects with the iGaming Community at SBC Lisbon 2026
SBC Lisbon is a key meeting point of professionals from iGaming industry. It invites key players such as operators, affiliates, tech developers, and other participants of the industry for the discussions of opportunities, issues, and future developments.
Affnook’s presence was indicative of company’s mission to enable companies to establish efficient affiliate connections and manage performance more effectively. Competition is tough and requires not only obtaining new players but also tracking their activities.
SBC Lisbon allows for direct dialogues between stakeholders, whereby they can evaluate changing priorities and assess how tech innovations can help solve existing challenges in the markets.
For Affnook, this event is an opportunity to get in touch with specialists from different markets and expand its awareness of opportunities in the global iGaming market.
Building Stronger Affiliate Partnerships
Affiliate marketing plays a significant role in acquiring new customers in the iGaming industry. This is because it enables operators to reach clients with the help of affiliate partners and other means of marketing. But in order to properly manage these connections, one needs to know how to monitor them, communicate, and evaluate performance properly.
With the expansion of affiliate programs, companies should learn which affiliates are more valuable to them and how effective campaigns are. Because of accurate reporting and reliable tracking, a company can assess the outcome of these programs and the ways in which they could improve.
For Affnook, it has great importance. The company aims to help its clients manage their partnerships efficiently, track their campaigns’ performance, and help to achieve their results even better.
Talking at industry-related events, including SBC Lisbon, Allows us to learn about different business challenges regarding affiliate programs. One can also see the role that technology plays in keeping processes organized and easy to track.
Why Data and Tracking Matter in iGaming
The iGaming industry incorporates different types of businesses, audiences, and regulatory conditions. When penetrating new markets, companies must pay attention to matching their marketing strategies to local standards and business goals.
Data enables firms to make better decisions. However, the degree of usefulness of this data will greatly depend on its collection, analysis, and utilization. Well-established tracking processes are essential in allowing firms to assess their campaigns effectively, while proper reporting will make them aware of the input of different marketing channels and partners.
Another essential aspect is fraud prevention. Companies should be able to have access to campaign activities to discover abnormal behavior and get better control over their affiliate programs. Tracking, analyzing results, and carrying out necessary checks is vital for responsible growth.
This makes technology an important aspect of the iGaming market, not simply to drive more activities, but to better understand how to monitor performance and build valuable partnerships.
The Affnook Team at SBC Lisbon 2026
At SBC Lisbon 2026 Affnook was represented by: Udit Verma, Co-founder and CMO; Mukul Kaushik, Chief Revenue Officer; Rahul Pant, Director of Sales; Jeremy Castillo, Head of Sales; Liudmyla Vershynina, Sales Manager; Ricardo G. Braga, Sales Manager and Sukei Cheung, Partner Development Manager
With team members across leadership, revenue, and sales, Affnook brought different perspectives to the event. Their participation reflected the importance of building relationships across the iGaming ecosystem and understanding the priorities of operators, affiliates, and other industry partners.
For a business operating in the affiliate marketing space, these interactions are valuable. Every market has its own challenges, and conversations with industry professionals can help businesses better understand what partners need from their technology and marketing relationships.
Looking Ahead: Sustainable Growth Through Partnerships
SBC Lisbon 2026 provided an opportunity for Affnook to be part of the wider conversation about the future of iGaming. As the industry continues to change, businesses will need to balance customer acquisition with performance visibility, partner quality, and long-term value.
Strong affiliate relationships, reliable data, and effective tracking can all contribute to better-informed marketing decisions. At the same time, understanding the needs of different markets and maintaining transparent partnerships remain important for building sustainable growth.
For Affnook, attending SBC Lisbon was an opportunity to connect with the industry and continue engaging with the people and businesses shaping its future.
As the iGaming landscape develops, Affnook remains focused on the role of partnerships, data, and technology in helping businesses approach affiliate marketing with greater clarity and confidence.
