Every player follows a different journey. Some stay active for months, while others drop off after their first interaction. Understanding what drives these behaviors is key to improving retention, optimizing campaigns, and increasing long-term revenue.
Cohort Report helps brands and operators uncover these insights by grouping players based on shared characteristics and tracking their performance over time. Instead of relying on static reports, teams can explore how different player segments engage, convert, and generate revenue through an interactive analytics dashboard.
What You Can Do with Cohort Report
- Build cohorts using Registration, First Deposit, First Bet, Campaign, Country, or Device.
- Customize reporting windows with daily, weekly, monthly, quarterly, or yearly views.
- Apply advanced filters to compare player segments with greater accuracy.
- Save cohorts as Active or Pending based on reporting requirements.
Once a cohort is created, every report updates automatically based on the selected filters, metrics, and reporting period. This enables teams to quickly identify trends, compare player groups, and make data-backed decisions without switching between multiple reports.
Gain a Complete View of Player Performance
The dashboard brings together the metrics that matter most for growth, including:
- Player Retention and Churn over time.
- Deposit and Net Gaming Revenue (NGR) trends.
- Lifetime Value (LTV) and Average Revenue Per User (ARPU).
- Interactive Heatmaps, Retention Curves, and Monetization Charts.
- Dynamic KPI cards that refresh instantly whenever filters or metrics change.
Built for Collaboration and Control
Cohort Report is designed to support teams of every size with flexible access management.
Users can be assigned different permission levels to:
- View reports without making changes.
- Create and edit cohorts.
- Manage cohort visibility and perform complete administrative actions.
The feature also includes account-level controls, ensuring organizations can enable or disable access without losing previously created cohorts. Every important action—from creating and editing cohorts to sharing and exporting reports—is recorded through activity logs, providing complete visibility and auditability.
As the analytics experience continues to evolve, Cohort Report is also preparing the foundation for future capabilities, including Commission ROI analysis, export functionality, draft versioning, risk insights, promotional overlays, and AI-powered recommendations, helping operators gain even deeper insights into player behavior and business performance.
