The iGaming and affiliate world is huge, but sometimes the best way to grow is to simply sit down and talk. That’s exactly what happened at SiGMA Sri Lanka 2025 in Colombo.
Representing Affnook, our Associate Director of Sales, Rahul Pant, headed to the event with a simple mission: to listen, learn, and meet the people behind the screens.
Why Sri Lanka?
Sri Lanka is becoming a major hotspot for marketing and gaming in South Asia. People from all over—Asia, Europe, and the Middle East—gathered there to see what’s next.
For Rahul, it wasn’t about the flashy booths or big announcements. It was about the vibe. “People were ready to have honest conversations about real challenges,” Rahul said. The focus wasn’t just on “getting big fast,” but on how to build businesses that actually last.
Quality Over Quick Wins
In the world of affiliate marketing, it’s easy to get lost in numbers. But at SiGMA, the biggest topic wasn’t “more traffic”—it was trust.
Rahul spent his time talking to partners about:
- Reliability: Can we trust the tracking and the payouts?
- Quality: Is the traffic actually bringing in real, happy users?
- Safety: How do we keep things fair and prevent fraud?
Instead of rushing through a stack of business cards, Rahul focused on sitting down and really understanding what each partner needed. It turns out, when you treat people like humans instead of just “accounts,” you build much better partnerships.
A Smarter Way to Grow
One thing became very clear in Colombo: affiliates are getting smarter. They aren’t just asking “How much can I make today?” They are asking:
- “How can we make our data more accurate?”
- “How do we work with brands that actually value us?”
- “How do we stay compliant and do things the right way?”
This shift toward quality over quantity is exactly how we like to work at Affnook.
The Power of a Face-to-Face Chat
You can send a thousand emails, but nothing beats sitting across a table from someone with a cup of coffee.
“Meeting people in person changes everything,” Rahul noted. “You understand their struggles better, and you can be more honest with each other.” These meetings helped Affnook strengthen old friendships and start some exciting new ones—all without the usual “sales pitch” pressure.
Our Big Takeaway
Rahul returned from Colombo with a clear message for the rest of the Affnook team: The future of this industry is clean, transparent, and built on trust. Our goals moving forward:
- Keep communication simple and honest.
- Make sure tracking is 100% transparent.
- Prioritize high-quality work over high-volume shortcuts.
- Build a solid foundation before trying to scale too fast.
SiGMA Sri Lanka reminded us that behind every click and every campaign, there’s a person trying to build something great. We’re excited to take these conversations and turn them into real success for our partners.
FAQs
Why did Affnook attend SiGMA Sri Lanka 2025?
Affnook attended SiGMA Sri Lanka 2025 to connect directly with partners, understand real industry challenges, and build meaningful relationships beyond digital communication. The goal was to listen, learn, and grow through honest conversations.
What were the key topics discussed at SiGMA Sri Lanka 2025?
The main discussions at SiGMA Sri Lanka focused on trust, transparency, accurate tracking, fraud prevention, compliance, and building sustainable affiliate partnerships rather than chasing short-term gains.
Why is SiGMA Sri Lanka important for the iGaming and affiliate industry?
SiGMA Sri Lanka is important because it highlights South Asia’s growing role in the global iGaming ecosystem. The event encourages collaboration, innovation, and responsible growth in an increasingly competitive market.
