iGaming Terminology: Must-know Phrases, Terms in the Industry
Diving into the billion dollar industry for the first time, and looking for some much-needed clarity on what’s what? Well, you’re in the right place. The iGaming industry spans so many different niches, from online casinos, sports betting, online slots, poker, and bingo, to emerging formats like live dealer and crash games. What’s more? Each […]
Lessons from a High-Growth Market on Creating a Scalable Affiliate Ecosystem
It is no secret that affiliate marketing has become a pillar of growth and user engagement in online gambling and casino businesses. Scalable affiliate ecosystems are essential to achieve revenue goals as a business grows. However, the challenges in running an effective program are vast. Many brand owners only discover this when they scale — […]
How Should Online Casino Advertisers Segment Traffic by User Intent?
Two potential users aren’t the same. User intent doesn’t have to be either. Of course, traditional marketing methods dictate viewing users through segments like age, location or psychographic interests. However, if you think about it, clearly the two individuals are different people — who may sync on paper. Yet, we do not know why they […]
What Compliance Guidelines Should Advertisers Follow in Regulated Betting Markets?
The value produced by the regulated betting markets — whether through sports, e-game betting or prediction markets — is immense in terms of pure revenue numbers. Consider market size through two key facts: These facts shine a light on the quantum of participation in a singular type of regulated betting. What’s worth understanding, then, is […]
What is the Ideal Campaign Structure for Promoting iGaming Bonuses?
When you’re attracting players for your online gambling business or casino, iGaming bonuses are a key draw. They’re also the single most easy tool for driving up user acquisition numbers. Given these facts, many campaigns run for bringing on new players employees the use of sign-up bonuses. However, this isn’t as easy as it looks. […]
How can Casino Ads be Optimized for Mobile-first Audiences?
Back in 2020, the UK Gambling Commission noted that younger people chose to gamble on mobile phones the most. It was the popular way of engaging in iGaming. In younger cohorts (18-34 years of age), this behavior was noted in 3/4ths of users. In those at 65 and over, this was not absent either. 14% […]
How Can Casino Advertisers Use A/B Testing to Improve CTR and CPA?
Did you hear iGaming is a highly profitable industry? Well, it’s you and 389238 others. Cue an increasingly crowded market, where businesses and casino advertisers are vying for space, recognition, and most importantly, users. To understand this, a look at the numbers is crucial. In 2024, the entire iGaming market was valued at USD 78.66 […]
Cookieless Tracking in iGaming: Post-Cookie Attribution in the Era of Data Privacy
User protection is a prime concern within iGaming, which already made tracking difficult. Then came the new regulations from the European Union, in the form of the GDPR. Specifically, the era of third party cookies — the ones which were in use without any explicit consent from users — came to a decisive end. If […]
iGaming Marketing Technology: Tools, Software, and Integrations
Every click is a measure of interest, and every conversion is a small unit of vast data. But without technology, there’s no way to derive all this information from within these items. In fact, the entire apparatus of measurement, deduction, experimentation and attraction in iGaming draws heavily on tech interventions. Sometimes it’s one tool driving […]
Online Mobile Gambling Marketing Strategies for Regulated Markets
You could say mobile is the future. Well, even if you don’t, the facts certainly point towards it. Back in 2023, 54% or over half of the world’s population already owned smartphones. By 2027, it is expected that over 90% of the world will achieve this feat. The reason lies in a simple factor that […]