The Complete Affiliate Postback Test Guide: How to Create and Run Them
In affiliate marketing, precise and accurate tracking of attribution is everything. No matter what the marketing KPI is — FTD, recurring deposit or just registration — real-time metrics allow affiliate managers and affiliates in optimizing their efforts towards generating the required outcomes. Postbacks enable this entire knowledge chain to form and operate seamlessly. They facilitate […]
Postback Rules: What They Are and How Do They Work?
In a highly complex ecosystem that is iGaming affiliate marketing, there needs to be a clear identification of who contributed to given outcomes (i.e. a conversion in the form of a sign-up or an FTD), and to what extent. Postback rules empower this recognition — specifically for affiliates — across every single transaction recorded on […]
Campaign Creation in iGaming Affiliate Marketing
The basis of any promotional setup in marketing is a campaign. That applies to the area of affiliate marketing as it pertains to online gambling and casino promotions as well. Whether you call it a ‘promo’ or an ‘offer’ or a ‘player acquisition’ medium, the entire apparatus of bringing in new players to operations and […]
The Slot Bunny Story: 3X Scale Without Adding Operational Cost
Slot Bunny, a newly launched crypto-first online casino, entered the market with a clear advantage — and a clear challenge. While the brand was built to attract digitally native players (with mobile and desktop play available), its growth strategy depended heavily on affiliate marketing from day one. Launching a new iGaming brand means there’s no […]
iGaming Terminology: Must-know Phrases, Terms in the Industry
Diving into the billion dollar industry for the first time, and looking for some much-needed clarity on what’s what? Well, you’re in the right place. The iGaming industry spans so many different niches, from online casinos, sports betting, online slots, poker, and bingo, to emerging formats like live dealer and crash games. What’s more? Each […]
Lessons from a High-Growth Market on Creating a Scalable Affiliate Ecosystem
It is no secret that affiliate marketing has become a pillar of growth and user engagement in online gambling and casino businesses. Scalable affiliate ecosystems are essential to achieve revenue goals as a business grows. However, the challenges in running an effective program are vast. Many brand owners only discover this when they scale — […]
How Should Online Casino Advertisers Segment Traffic by User Intent?
Two potential users aren’t the same. User intent doesn’t have to be either. Of course, traditional marketing methods dictate viewing users through segments like age, location or psychographic interests. However, if you think about it, clearly the two individuals are different people — who may sync on paper. Yet, we do not know why they […]
What Compliance Guidelines Should Advertisers Follow in Regulated Betting Markets?
The value produced by the regulated betting markets — whether through sports, e-game betting or prediction markets — is immense in terms of pure revenue numbers. Consider market size through two key facts: These facts shine a light on the quantum of participation in a singular type of regulated betting. What’s worth understanding, then, is […]
What is the Ideal Campaign Structure for Promoting iGaming Bonuses?
When you’re attracting players for your online gambling business or casino, iGaming bonuses are a key draw. They’re also the single most easy tool for driving up user acquisition numbers. Given these facts, many campaigns run for bringing on new players employees the use of sign-up bonuses. However, this isn’t as easy as it looks. […]
How can Casino Ads be Optimized for Mobile-first Audiences?
Back in 2020, the UK Gambling Commission noted that younger people chose to gamble on mobile phones the most. It was the popular way of engaging in iGaming. In younger cohorts (18-34 years of age), this behavior was noted in 3/4ths of users. In those at 65 and over, this was not absent either. 14% […]