Which Countries Have a National Lottery? A Complete List of Regulated Global Lotteries
Keno slips were used by the Han dynasty to build the Great Wall of China, amongst other things. Lotteries were popular amusement at parties held during the Roman Empire. It may appear peculiar to some, but iGaming is not a domain of private entities alone. Governments around the world often choose to participate in the […]
Which Affiliate Marketing Payout Leads to Sustainable Revenue: Rewarding for Players or Profit?
Every affiliate marketing payout decision an operator makes carries a signal — for partners, for the platform, and ultimately directed towards the bottom line. When that signal is built around acquisition events alone, the incentive structure that follows is optimised for volume. Not revenue. Not retention. But instead, focused on volume. For most iGaming operators, […]
The Affnook Way of Managing Invoices and Payments for All Account Types
Managing affiliates within any type of affiliate program can be challenging. But managing invoices and payments? That can be especially hard within iGaming. When there are so many payout models and methods to contend with, in addition to currencies, affiliate agreement terms, conversion rates, keeping compensation logic consistent and waiting or validation periods attached to […]
How Do I Set Up Affiliate Links on Affnook?
Whether you’re getting into iGaming affiliate marketing for the very first time, or launching a new affiliate program, the first question to ask is: how do I set up affiliate links? And it is totally valid. These links form the back bone of the entire channel, enabling from tracking to accurate attribution across publishers. Check […]
What Factors are Moving the Needle for Affiliate-led Growth in Emerging Markets?
Introduction Affiliate marketing is frequently seen as the growth engine of online gambling business. In mature markets, the mechanics of that engine are relatively well understood (and visible). You have the acquisition costs benchmarked, CPA models refined and attribution systems getting stress-tested over time. However, this is not the case globally. It cannot be stated […]
How to Set Up Payout on Affnook? A Guide for the Newly Onboarded
When it comes to partner marketing, running campaigns comes at a cost — the reward paid out to affiliates who fulfil the goal of the given campaign. This payout or commission is determined and set up before the campaign is created and ever goes live. Therefore, a key consideration within the purview of affiliate managers […]
Auto Invoice Generator: Introducing Simplified, Error-free Billing at Scale
The most overwhelming aspect of iGaming affiliate marketing can be the disbursal of payouts. When you’re handling multiple partners, in various geographies who must be provided commissions for their efforts at regular intervals, the entire process can become a full-time task. A reliable auto invoice generator allows for the elimination of this repetitive task, reduction […]
The Complete Affiliate Postback Test Guide: How to Create and Run Them
In affiliate marketing, precise and accurate tracking of attribution is everything. No matter what the marketing KPI is — FTD, recurring deposit or just registration — real-time metrics allow affiliate managers and affiliates in optimizing their efforts towards generating the required outcomes. Postbacks enable this entire knowledge chain to form and operate seamlessly. They facilitate […]
Postback Rules: What They Are and How Do They Work?
In a highly complex ecosystem that is iGaming affiliate marketing, there needs to be a clear identification of who contributed to given outcomes (i.e. a conversion in the form of a sign-up or an FTD), and to what extent. Postback rules empower this recognition — specifically for affiliates — across every single transaction recorded on […]
Campaign Creation in iGaming Affiliate Marketing
Creating an iGaming affiliate campaign on a platform like Affnook involves seven steps: naming and brand assignment, URL and tracking setup, commission model selection, GEO targeting, expiry and product configuration, fraud rule setup and post-launch monitoring. Each step directly affects attribution accuracy, payout fairness and compliance. Whether you call it a ‘promo’ or an ‘offer’ […]
