AI in iGaming: How Artificial Intelligence Is Reshaping Online Gambling in 2027 and Beyond
The movement across industries to aggressively adopt AI is no secret. In fact, if quick, market-ready execution is required, there’s simply no other way to go anymore. At the start of this very year itself, an estimated 4 out of 5 iGaming companies were already using AI or machine learning in some production capacity, according […]
Building an Affiliate Program That Actually Converts: What Happens Between Sign-Up and Payout
Every operator can point to their sign-up numbers. Far fewer can say with confidence what happens to those online casino affiliates next: who logs in, who starts sending real traffic and who gets paid on time. That gap between registration and results is where most affiliate programs quietly lose value, and it rarely shows up […]
iGaming Compliance Guide: A Handbook to Building, Running a Regulated Business in 2026
Explore the contours of iGaming compliance for global operators, brands, sportsbooks, and businesses engaged in online gambling. Get clued in on the vast spectrum of compliance factors across regulations, player compliance, financial and marketing controls, technology and data-based mandates that are required in most jurisdictions. Build your own compliance checklist which helps you get ahead […]
The 80/20 Affiliate Marketing Strategy for iGaming Operators, Brands
It is par for the course for iGaming operators to have an affiliate program, considering this channel is a powerhouse for user acquisition. However, noticeably far fewer have an affiliate marketing strategy in place to give effect to this program, improve its outcomes or refine its inner workings. There is a meaningful difference, you see. […]
Which Countries Have a National Lottery? A Complete List of Regulated Global Lotteries
Keno slips were used by the Han dynasty to build the Great Wall of China, amongst other things. Lotteries were popular amusement at parties held during the Roman Empire. It may appear peculiar to some, but iGaming is not a domain of private entities alone. Governments around the world often choose to participate in the […]
Which Affiliate Marketing Payout Leads to Sustainable Revenue: Rewarding for Players or Profit?
Every affiliate marketing payout decision an operator makes carries a signal — for partners, for the platform, and ultimately directed towards the bottom line. When that signal is built around acquisition events alone, the incentive structure that follows is optimised for volume. Not revenue. Not retention. But instead, focused on volume. For most iGaming operators, […]
The Affnook Way of Managing Invoices and Payments for All Account Types
Managing affiliates within any type of affiliate program can be challenging. But managing invoices and payments? That can be especially hard within iGaming. When there are so many payout models and methods to contend with, in addition to currencies, affiliate agreement terms, conversion rates, keeping compensation logic consistent and waiting or validation periods attached to […]
How Do I Set Up Affiliate Links on Affnook?
Whether you’re getting into iGaming affiliate marketing for the very first time, or launching a new affiliate program, the first question to ask is: how do I set up affiliate links? And it is totally valid. These links form the back bone of the entire channel, enabling from tracking to accurate attribution across publishers. Check […]
What Factors are Moving the Needle for Affiliate-led Growth in Emerging Markets?
Introduction Affiliate marketing is frequently seen as the growth engine of online gambling business. In mature markets, the mechanics of that engine are relatively well understood (and visible). You have the acquisition costs benchmarked, CPA models refined and attribution systems getting stress-tested over time. However, this is not the case globally. It cannot be stated […]
How to Set Up Payout on Affnook? A Guide for the Newly Onboarded
When it comes to partner marketing, running campaigns comes at a cost — the reward paid out to affiliates who fulfil the goal of the given campaign. This payout or commission is determined and set up before the campaign is created and ever goes live. Therefore, a key consideration within the purview of affiliate managers […]