What Is Sweepstakes Casino? Everything You Need to Know
Imagine – playing slots or poker without spending a penny yet still having a chance to win prizes! That’s what sweepstakes casinos bring to the table. You read that right—no real-money bets, no risks, but still the potential to win exciting prizes. What’s more? For iGaming brands, sweepstakes casinos open the door to new opportunities. […]
Understand the Process: How Do Betting Sites Make Money?
There’s often confusion about how betting websites make money. It’s a misconception that betting websites make money only when the team or player expected to win (the favorite), loses. However, the reality is far more strategic. The reality? By carefully managing odds and balancing bets, online sports betting sites are designed to ensure steady returns, […]
How Does Online Betting Really Work? Demystifying an Interesting Question
According to Statista, the online sports betting market revenue will cross US$ 65.14 billion by 2029. What’s more? The number of users in the online sports betting market are expected to reach over 182.5 million by 2029. These statistics show that the online sports betting market is set to explode—and how! If you’re an iGaming […]
Top 8 iGaming Ideas to Tap into in 2025
The iGaming industry is proving to be an economic powerhouse, generating massive revenue and fostering technological innovations. A recent report projected the industry to reach $153.57B in revenue by 2030. Numerous factors have contributed to this growth – the wide adoption of smartphones, the internet, technology, and more. Besides, factors like ease of accessibility and […]
How to Find Affiliate Marketers to Promote Your Products?
The iGaming industry revenue will cross $132.90 billion by 2029, making it more competitive than ever. Traditional marketing channels? They just won’t cut it anymore. You require skilled affiliates who understand the industry and can drive traffic that converts into players. The right affiliate partnerships can be game-changers for player acquisition and revenue growth. No […]
6 Ultra-Simple Sports Betting Marketing Strategies to Improve Your CPA
Did you know? Online sports betting market revenue is expected to cross $64.82 billion by 2029 with a user base of 181.3 million. Maintaining a low CPA (Cost Per Acquisition) in the competitive digital ecosystem is challenging but pivotal. Left unchecked, a high CPA can eat your marketing budget and stall player acquisition efforts. However, […]
iGaming Content Marketing: Monumental Do’s and Don’ts
Content marketing is a popular marketing tool for almost every digital-first brand. But it is more so in iGaming as operators need to leverage dynamic content to get past the conventional banner ads that aren’t as effective. iGaming content marketing also helps to stay on top of the search engine algorithms. Further, effective content marketing […]
Social Casino: How Community-based, No Money Gambling Works
A social casino is a subset of the larger casino industry and have grown in popularity recently, all thanks to the synergy between iGaming entertainment and digital technology. A recent report by Market Research Intellect revealed that this industry is expected to grow at a CAGR of 8.8% from 2024 to 2031. Here are a […]
Affiliate Management 101: Tracking, Measuring, and Optimizing (Everything You Need to Know!)
The igaming industry’s expansion is driven by its consistent growth-driven approach, and affiliate management is one way to sustain it. This isn’t surprising, considering how major brands leverage affiliate marketing to generate 5% to 25% of their total online sales, showcasing this strategy’s significant impact and potential. In this blog, we’ll address how you can […]
EPC in Affiliate Marketing: Everything You Need to Know
Did you know? The global revenue of the iGaming industry will cross $100 billion by 2025, highlighting its rapid growth. As an affiliate manager, this presents a massive opportunity to maximize player acquisition and revenue generation. However, standing out in this cluttered market is easier said than done. With the stakes at an all-time high, […]
