A Guide: Marketing Online Gambling Through Social Media in USA
The personal is political, a Canadian philosopher once stated. But it is also commercial. And that is exactly why social media is the site of great marketing success across industry, but especially in online gambling. When people can be their true, authentic selves — in spaces where they feel comfortable (whether in anonymity or otherwise) […]
How to Identify and Eliminate Inefficient Online Gambling Ad Spend?
A drop in the ocean. That is how each spend on ads appears to businesses and operators undertaking them. And this may not always be the wrong outlook. Here’s why – Each click or impression will cost you $$$. Depending on the goals set for your campaign and the targeting aligned, ad spends can become […]
Affiliate vs Direct: The Better Online Casino Ads Strategy?
With all things being equal, what matters more — the action or the actor? When it comes to online casino promotions, some argue, the brand is probably getting it more right. After all, the vision, guidelines and ideas are all germinating from within its fold. Others are not so certain. Marketing can be a lot […]
An Overview of Online Gambling Fraud in its Various Forms
You’ve launched your iGaming business and you wait for the users to start flowing in. PPC campaigns, KYC norms, affiliate marketers — it is all configured and in place to achieve the right results. You’re off to a great start. Everything is going well initially. Then it begins. Alerts go off within your operations. A […]
How to Meet Regulatory Requirements for Responsible Gambling in 2026
Many operators used to think that gambling responsibly is a moral obligation, but in 2026, their perspective has changed. Responsible online gambling is now a strict legal requirement in most of the regulated markets around the world. Regulators now expect every iGaming or sportsbook business to not only recognise player protection as a core value […]
How to Know Where is Sports Betting Legal?
Have you ever watched a big match and thought, ‘I know who could be the winner?’ This is what makes sports betting exciting, as people predict the outcome of a sports event and then place a wager (bet) with the intention of winning. For example, the US generated over $10.92 billion in revenue from legal […]
How to Attract Investors for iGaming Business?
Start-up founders are often stuck in a catch-22 situation where funding is concerned. Where should they obtain it from, and will it leave them with less control? In iGaming, this challenge becomes even more profound. There are no venture capitalists specializing in online gambling, nor are professional VCs willing to get involved in the complex […]
Operators’ Complete Guide to the VR Gambling Market
As an operator, you already know that the iGaming industry never stands still. Years ago, moving from land-based casinos to online platforms was a big step. Later, mobile gaming opened up even more possibilities. And now VR could be a big next step as many believe it could completely change how virtual reality casino games […]
An In-Depth Look at the Mobile Gambling Market in 2025
Introduction The online gambling market is sizeable, and expanding significantly every year. In 2024, it was valued at $95.5 million. Many segments of iGaming contribute to this number. Some of them are poker, online casinos, online slots and lotteries and so on. Much like most other entertainment industries, as gambling evolved, players have gone from […]
iGaming Payment Provider: A Simple Fix for Better Transacting
One deposit comes in. The next minute a bet has been placed, i.e. it is already time to pay the win out. Money won transferred with a $50 bonus added to the player’s account to encourage more playtime. Subsequently four bets are placed in quick succession. Just as quickly, each leads to a loss for […]