In the fast-paced realm of iGaming affiliate marketing, navigating the complexities can feel like steering through a maze.
Affiliate program managers wrestle daily with challenges that throttle conversion rates. From the labyrinthine task of tracking and analyzing performance data to grappling with manual processes, there’s a lot that impacts their team efficiency.
An iGaming affiliate software helps streamline operations and enhance visibility into performance metrics, thereby allowing managers to optimize their affiliate programs effectively.
If you are an affiliate manager, iGaming affiliate software is your ticket to navigating the turbulent waters of iGaming affiliate management.
This post will help you understand the significance of this software and guide you through buying a suitable solution for your business. So, get ready to navigate, optimize, and conquer the challenges of iGaming affiliate management like a pro.
- Let’s start with the basics.
- What Is iGaming Affiliate Marketing – How Does It Work
- Top Trends to Watch out for
- The Need for an iGaming Affiliate Software
- 9 Factors to Consider When Picking an iGaming Affiliate Software
- Affnook iGaming Affiliate Platform: Who Is It for?
- Summing Up
- FAQs
What Is iGaming Affiliate Software – How Does It Work
iGaming affiliate marketing is a fascinating and key aspect of the iGaming industry where affiliates partner with iGaming companies to promote their services.
Through their promotion efforts (content marketing, social promotions, and SEO), affiliates improve the iGaming company’s visibility and attract the relevant audience – players interested in gambling. Affiliates earn commissions for every new player they attract based on the revenue model they opt for – revenue share, CPA (Cost Per Acquisition), or hybrid deals.
Affiliate managers leverage iGaming affiliate marketing, a cost-effective tactic to promote their offerings. They pay affiliates when they deliver results – new player sign-ups or deposits.
A sophisticated tracking system or iGaming affiliate software solution allows affiliate managers and operators to track player activities and accurately assign referrals to the right affiliates. These platforms track affiliate performance, manage the payouts, and optimize marketing campaigns
Thus, these platforms ensure precise commission calculations, streamline affiliate marketing efforts, and improve the revenue stream. Moreover, they understand the importance of compliance and regulations in the iGaming domain. They support affiliate managers in their endeavor to adhere to regional and global regulations, allowing them to follow responsible marketing practices
Embracing iGaming affiliate marketing is a game changer for affiliate managers. They can combine the power of affiliate partnerships and advanced tracking platforms to propel their business to new heights and leverage the current trends.
The future of iGaming affiliate marketing is exciting and full of opportunities. Let’s look at the trends that are firing up this industry.
Top Trends to Watch Out For
The Emergence of Game Mechanics
The variety of game mechanics has captivated players and inspired gaming developers alike. As mechanics like stacking, sorting, combined merging, untangling, and more continue to engage players, iGaming developers will push boundaries to introduce such interactive features.
Game mechanics will continue to evolve with skill-based elements and immersive storylines to create diverse and captivating gaming experiences.
Innovative Technologies Storming the iGaming World
The future of iGaming affiliate marketing is being shaped by advancements in technology. AI, machine learning, blockchain, virtual reality, and augmented reality are taking the iGaming segment by storm.
Here’s a quick infographic that summarizes the waves these technologies are making in the industry.
As these technologies get more sophisticated, they’ll open up a world of possibilities for affiliate managers, enabling them to personalize their marketing efforts and create immersive experiences that drive conversions.
Personalization and UX through AI
AI-powered personalization algorithms and predictive analytics are enabling the iGaming industry to understand better the player behavior, web/mobile activity, betting patterns, and demographics, to create a targeted and enjoyable gaming journey.
For instance, predictive analytics helps in identifying high-value players likely to make deposits and forecasts emerging trends in player preferences. Such insights are valuable for affiliate managers who can tailor their strategies to the evolving demand.
Similarly, conversational AI applies complex learning models to create personalized and incisive responses to client questions, thereby offering an immersive and satisfying experience.
Going forward, AI will continue to be crucial to remaining competitive in the iGaming industry.
The Emergence of Niche Segments
Affiliates are increasingly exploring niche markets to unearth untapped opportunities. The global iGaming market is exhibiting a massive CAGR of 6.46% between 2021 and 2029, expected to reach USD33.60Bn by 2029.
Thus, specialized affiliate programs that cater to various game genres and demographics are gaining traction. This offers affiliates the opportunity to explore iGaming to establish themselves as authorities in an expanding niche market and across new regions and demographics.
eSports Betting is Exploding in Popularity
The allure of eSports betting is undeniable. The industry is projected to hit record-breaking revenue with players immersing themselves in the thrill of betting on their favorite team.
The popularity of eSports betting will open up new opportunities for affiliate marketers as operators will want to tap into this thriving market and boost their brand visibility.
The Rise of 5G Mobile Gaming
The global mobile gaming industry is expected to touch $189.50 billion in revenue by the end of 2024 (a growth of 10.11% over the previous year). The 5G technology is driving this growth by enabling faster speeds, reduced latency, and more immersive experiences.
A report by Ericsson revealed that 5G (with edge computing) is revolutionizing the iGaming industry by enabling immersive VR gaming experiences that weren’t possible in the past.
Thus, 5G is a rising star for the gaming experience, and it will only get better.
Social Gaming
In 2023, the integration of social gaming in iGaming with features like chat systems, friend lists, leaderboards, and interactive live streams reshaped the industry. A groundbreaking report by the Social Gaming Market has projected a robust CAGR of 16.01% (from 2023 to 2029) for the social gamification market.
Thus, the role of data analytics will be central to understanding player behavior and preferences. This means that operators will increase their investment in tools like iGaming affiliate software that can help them tailor their offerings to their social audience.
Increasing Importance of Content Marketing
One of the key trends shaping the iGaming affiliate scenario is the role of content marketing in building trust, establishing authority, and gaining a competitive edge.
Players are getting more savvy and discerning by the day. They are looking for content that offers genuine value and insights, rather than ads that merely push them for sign-ups.
In such a scenario, the role of content marketing in iGaming is getting stronger as it offers content that resonates with the audience and builds trust is gaining significance.
The Evolving Role of iGaming Regulatory Compliance
The igaming realm is subject to several regulations that vary across countries. Adhering to these regulations will continue to be crucial for the integrity of the industry.
To navigate the regulatory maze, igaming affiliate managers need to be agile, ensuring they stay compliant with the changing legal landscape
They are working on building a transparent relationship with affiliate marketers, keeping in mind the regional regulations and robust compliance protocols. This will ensure long-term credibility and sustainability and build a secure igaming environment.
Sustainability and Responsible iGaming
The iGaming industry is making serious progress in ethical marketing. For instance, countries like France, Italy, Spain, and Columbia among others have tightened regulations on gambling advertising. The Betting and Gaming Council (BGC) also has been working with social channels to protect vulnerable groups from gambling ads.
With the community becoming conscious of gambling addiction, responsible and sustainable gambling is being seen as a competitive advantage. Thus, iGaming affiliate platforms committed to responsible gambling will stand out in the market, boosting brand strength for operators who rely on them.
The significance of responsible iGaming is increasing which means implementing tools for self-exclusion, setting betting limits, monitoring frauds, and building protective measures.
When it comes to leveraging the trends shared above, the first critical step is to choose a suitable iGaming affiliate software. An affiliate manager would want to have a tool in their arsenal that’s powered with advanced tracking, reporting features, and dedicated support.
This makes a solid foundation for effective affiliate marketing.
So, let’s look at how an iGaming affiliate software can help.
The Need for an iGaming Affiliate Software
An iGaming affiliate software is a critical instrument that affiliate managers can leverage to build and execute a successful marketing campaign.
With iGaming affiliate software, managers can recruit and manage a network of associates, monitor performance, and optimize their campaigns for maximum effectiveness. It also simplifies the process of commission tracking and payment processing, making the process of managing and compensating affiliates seamless.
Effective affiliate software allows iGaming affiliate managers to manage their marketing programs and achieve revenue growth.
Here’s why you should consider investing in one.
Tracking and Analytics
This is a critical component of an affiliate marketing campaign. An iGaming affiliate software offers detailed insights into the program’s performance. As an affiliate manager, you can monitor user activity, enabling them to track clicks, conversions, deposits, and other key metrics in real-time.
Thus, you can identify improvement areas, make data-driven decisions, and optimize campaigns for more revenue. A suitable software allows you to track almost every area of performance marketing, making it easy to measure ROI and check how well the affiliate program is doing. The best iGaming affiliate software offers customizable dashboards for viewing data on sales, clicks, impressions, and leads.
Quick ROI Tracking
Tracking the ROI of an affiliate program is tricky, especially if you have multiple channels and data streams. iGaming affiliate marketing is performance-based.
With the right affiliate tracking software, the process becomes measurable and transparent. They offer –
- Automated tracking (eliminating the need for manual monitoring and reducing the risk of errors)
- Real-time reporting (enabling data-driven decisions for ROI optimization)
- Automated commission management process (saves time and reduces errors in commission calculations)
- Advanced analytics and insights (identify the most influential affiliates and marketing channels)
All this makes ROI tracking and measurement easy while saving time and offering accurate insights.
Automation of Time-Consuming Tasks
An iGaming affiliate software leverages the power of automation to help you quickly discover new affiliates, build stronger relationships, and automate payments. They allow easy integration with third-party tools, making lead nurturing and follow-up activities easy.
Thus, as a manager, you can focus on strategic initiatives rather than worrying about day-to-day tasks like lead management, communication with partners, and managing links across networks and campaigns.
Gives You Complete Control of the Campaign
By leveraging AI and machine learning, iGaming affiliate software allow you to analyze past data and spot common characteristics or behaviors among customer segments likely to convert.
Further, advanced automation ensures fraud prevention, improved security, and compliance with global and regional iGaming regulations. Thus, you feel in complete control of the campaign, driving it to success.
So, what should you consider when investing in iGaming affiliate software?
You need a solution that not only monitors your affiliate performance but also seamlessly integrates into your operations.
Our next section talks about the ‘how’.
9 Factors to Consider When Picking an iGaming Affiliate Software
Here’s what to consider when choosing an iGaming affiliate solution that meets your unique needs.
Tracking Capabilities and Telemetry
A robust tracking and analytics tool is central to an affiliate marketing campaign. Hence, the iGaming affiliate tracking software you opt for should offer detailed insights and iGaming reports.
The platform should monitor and record user activity, enabling you to track player statistics, clicks, conversions, sales, and other key metrics in real time. Moreover, it should offer custom dynamic tracking of registrations, deposits, redeposits, losses, and winnings/ picture of campaign performance
With Affnook, you can gain deeper insights into affiliate performance with comprehensive reporting and data visualization tools.
Through advanced analytics and reporting, Affnook allows brands, operators, and affiliate managers to effortlessly track and optimize marketing campaigns, driving higher player acquisition, retention, and overall success.
Check out the tracking features that make Affnook the right choice for your business.
Intuitive Reporting Dashboard
Affnook offers a neat and clutter-free dashboard, allowing you to clearly see and decide what’s working for you and what’s not.
Omnichannel Tracking Abilities
Affnook enables you to track online and offline customer acquisition and events.
S2S Postbacks and Pixel Tracking
Using postbacks and pixel tracking, you can track multiple events in the customer’s journey.
Real-Time Reports
Affnook empowers you with real-time, granular, and duplicacy-free data, so you can track your campaign performance effortlessly.
Advanced Segmentation and Filters
Affnook allows you to quickly filter your reports using attributes like GGR (gross gaming revenue – purely measures a casino’s winnings), NGR (net gaming revenue – accounts for expenses), depositing customers, and more.
Tracking of Chargebacks
Affnook allows you to track the chargebacks filed by customers. This is a great way to track fraud chargebacks.
Offline Availability of Reports
Affnook has the Export CSV/PDF feature that allows you to download campaign or partner reports for offline availability and distribution.
Ease of Setup
When it comes to investing in iGaming affiliate software, you would want to look for the one that offers quick installation, ease of use, robust security features, and top-notch customer service.
Affnook allows easy setup of new campaigns within a few clicks. You can effectively manage multi-brand campaigns and identify top-performing brands, and trends with a single login.
Plus, you can easily control partner access to campaigns using permission control.
Migrating to Affnook is a breeze. All you need to do is book a free demo, sign up, migrate and integrate the launch, and you are all set to scale.
Customer Support
Customer support is a prime factor when deciding on iGaming affiliate software. Opt for a platform that offers a dedicated support team to address the challenges you may encounter.
Having a dedicated account manager who can work closely with you to optimize your campaigns, troubleshoot issues, and identify growth opportunities is important.
Affnook offers a dedicated customer success manager whose primary KPI is your success. Once you are on board with Affnook, they will help you set up your accounts, campaigns, and tracking, thereby elevating your affiliate marketing experience and partner management.
Post onboarding, the team at Affnook ensures continuous assistance for your success and a seamless experience.
Moreover, our customer support is available 24*7 on call and chat to help you navigate through the platform.
Customization Options
An ideal iGaming affiliate software will allow affiliate managers and operators to tweak as many details as their business demands. Top-notch platforms typically offer high-level customizable tracking and reporting options.
For instance, they offer customizable dashboards for viewing data on sales, impressions, leads, and clicks. This allows affiliate managers to analyze key performance metrics in real time, empowering them to optimize their campaigns for maximum ROI.
Affnook boasts of endless customization options for its clients.
- Customizable NGR/GGR Formulae: Affiliate managers can define key metrics for their business with custom formulae.
- Create a Custom Dashboard: They can change the way their dashboard looks with key data that defines success for them.
- Custom and White-labeled Tracking Links: It helps in customizing or whitelabeling the tracking links.
- Multilingual Platform: They can set the platform to the local language.
- Feature on Request: The team at Affnook works relentlessly to understand their client’s requirements and get the feature on board with a quick turnaround time.
API Compatibility and Integration
Ensure that the iGaming affiliate software you choose is compatible with your platform for seamless integration. Moreover, it should integrate with your payment gateway to ensure quick commission payments.
iGaming affiliate platforms must offer integrations with third-party tools like customer relationship management (CRM) systems and other platforms. This allows businesses to automate their campaigns and avoid data silos.
Affnook offers easy integration with any third-party tool through two-way API integration. This allows affiliate managers to customize their marketing stack with seamless integration and data exchange via API.
The ease of integration with Affnook allows managers to –
- Generate real-time API and reports with push and pull data support
- Easily add or replace integrated tools to accommodate changing needs without disrupting operations
- Streamline data flow between their CRM and affiliate tracking tool
- Leverage automation through integration with third-party payment gateways and billing software to automate recurring payments
Affnook’s two-way custom integrations with over 100 third-party tools, ensure that you never find yourself in data silos.
Media and Creative Management
The creative management feature allows affiliate managers to assign custom creatives to campaigns and track their performance with ease. This is an important feature for businesses wanting to customize campaigns according to regional languages and cultural preferences.
Affnook allows affiliate managers to manage media and creatives effectively by –
- Allowing easy upload and maintenance of campaign creatives and media
- Enabling easy upload of multiple formats like video, image, or any other
- Allowing changes in creatives as the campaign progresses
- Providing insights to effective performance tracking – for optimizing campaigns based on the data
Fraud Detection Capabilities
Fraud is growing at an immense pace in iGaming affiliate marketing.
Affiliate fraudsters generate fake clicks on genuine links to earn a commission. Moreover, bots and Click Farms mimic real players, inflate campaign performance metrics, and drain ad budgets.
As a result, iGaming operators face a lot of fraud losses that eat into their revenue.
A 2024 iGaming Fraud Report reveals URL hijacking, cookie stuffing, and hidden landing pages are among the most common affiliate fraud in the iGaming segment. Between 2022 and 2023, fraud losses for casinos and iGaming operators totaled to $1.2B.
The diverse nature of affiliate fraud in iGaming is tough to spot and solve. Hence, you need an iGaming affiliate software with fraud detection capabilities that can nip fraud traffic in the bud.
Powered by its anti-fraud tool, Affnook makes sure that you always put your bucks on real conversions, thereby safeguarding your campaign investments.
- Blocks Data Center Traffic: Affnook’s in-built anti-fraud tool rejects traffic sent from data centers like AWS, GCP, etc. often used by frauds.
- Blacklists Repeat Offenders: Affnook rejects the traffic coming from a blacklisted IP database, marked as fraud.
- Allows Traffic from Known Devices Only: The iGaming affiliate software customizes or white labels the tracking links for you.
- Blocks Proxy Traffic: With Affnook, frauds cannot hide behind VPNs. The platform blocks traffic sent from proxy IP addresses.
What’s more?
Affnook by Trackier adheres to the stringent requirements of both GDPR and CCPA, ensuring the highest level of data privacy and security. It offers multiple levels of protection to keep your data and business safe from the iGaming frauds and attacks.
You can set custom permissions for each user, allowing you to better control the permissions of every partner.
Commission and Payout Management
Having an automated commission and payout management system is a key feature to look out for when opting for an iGaming affiliate software. This is because it smoothens the ROI tracking process, saves time for affiliate managers, and reduces the risk of errors in commission calculations.
Affnook offers a flexible commission and payout model.
- Custom Payout Models: Allows you to bet on the best affiliates using offer-payout models cut out for you.
- Flexible and Tiered Payout Variables: You can choose among CPA or Revenue Share payout models for registrations or FTD.
- Multiple Currency Options: You can run campaigns globally with the flexibility to choose among 50+ currencies.
- Manage Chargebacks Effectively: This allows you to measure the actual campaign success with full chargeback visibility.
Management of Negative Carryover
Affiliate managers should pay attention to negative carryover as it impacts the revenue earned by operators. Hence, the platform you opt for should offer a choice to ignore and forgive negative debt or transfer negative carryover to the next reporting period (fully or partially). This adds flexibility and comfort when managing affiliate payouts.
Affnook allows you to manage negative carryovers to motivate affiliates having a good track record but is currently struggling with the program. Thus, they can start afresh.
Affnook iGaming Affiliate Software: Who Is It for?
Affnook is a robust iGaming affiliate software designed for affiliate managers and operators looking to launch a full-fledged affiliate program to promote their website. This includes online casinos, sports betting, real money games, poker, slots, live casino, eSports betting, and more
Whether you are a small to medium business or a large enterprise aiming to achieve the below-mentioned goals, Affnook is for you!
- Boost Efficiency: Streamline affiliate program management, automate manual tasks, and gain better insights for data-driven decision-making.
- Optimize Performance: Improve FTD rates, player acquisition, and overall ROI of the affiliate marketing campaigns.
- Attract and Retain High-Quality Affiliates: Build strong relationships with relevant affiliates and ensure they have the tools and resources to succeed.
- Comply with the Strict iGaming Regulations: Maintain compliance with iGaming regulations regarding affiliate marketing practices.
If this is you, get in touch with our team to learn more about Affnook and how it can help kickstart your attribution, analytics, and automation journey.
Summing Up
Opting for a suitable iGaming affiliate software is an important decision you will be making as an affiliate manager. Hence, it is important to consider all the factors shared in this post and before making a choice.
The right affiliate software will empower you with insights needed to streamline your affiliate marketing and management efforts, making it an asset for your business.
Affnook fits the bill when it comes to all the factors we’ve discussed here. The all-in-one iGaming affiliate solution allows you to track everything on a single user-friendly dashboard.
Talk to our team now to learn more about Affnook and see your business scale to new heights.
FAQs
- What are the benefits of moving to an iGaming affiliate software
A huge benefit of moving to affiliate software is that your team will have access to a technologically advanced tool with useful features to scale your business.
This includes improved tracking and reporting capabilities, API integrations, automation features, and fraud-prevention features tailored for iGaming.
Moreover, you will see an immediate improvement in your process efficiency and revenue.
- I have already used an affiliate marketing platform, and it has drained our budget. How will Affnook help?
Most of our clients, before onboarding with us, experienced hidden charges, data lags, technical snags, and other challenges. These not only interfered with their experience but also made it tough for them to scale their business.
Affnook is built with these challenges in mind faced by affiliate managers and operators with their iGaming affiliate software.
Affnook streamlines your affiliate marketing campaign management, boosts process efficiency, and protects you from fraud revenue loss. Your team can manage all affiliates in one place, thus freeing up your time for strategic initiatives.
There are no hidden charges. Unlike other platforms, we do not charge extra for data access. You get unlimited API pulls, player records, and more. So, zero surprises that hurt your budgets.
Our clients who have migrated to Affnook Clients experienced an increase in revenue within the first few months. So,
- How long does the migration process take?
We are conscious of the fact that a lengthy migration process can ruin your revenue. There are a few factors that determine the migration timeline.
- The size of your company
- The iGaming affiliate software you choose – Affnook is designed for a hassle-free and quick migration
- Any personalized customization you need – We offer unlimited customization and also Feature On Request for specific business requirements.
If we consider these factors, the migration can take anywhere from a few days to a few weeks.
But you do not need to fret about this! Affnook’s data migration expert will manage your migration effortlessly without any downtime, errors, or data loss, while you focus on what matters for your business.
- How tech-savvy should my team be to operate on Affnook?
No technical skills are needed for a person using Affnook. The easy-to-use, neat dashboard allows you to set up and manage your campaigns within a few clicks.
Our free demo shares step-by-step instructions on how to go about managing your data and tracking your affiliate activities.
Moreover, with Affnook you get a dedicated Customer Customer Success Manager who will help you set up your accounts, campaigns, and tracking. guide you through the journey. This comes with an additional cost with other platforms
- I am using Google Analytics and Google Sheets. Do I need Affnook?
Affnook is a specialized tool designed for iGaming affiliate managers. Google tools can help but have several limitations when it comes to a niche segment like iGaming.
Affnook’s advanced analytics capabilities allow you to gain rich insights into affiliate performance with comprehensive reporting and data visualization. The advanced filters and segmentation capabilities that Affnook offers cannot be thought of with generic tools.
If you want to clearly see what’s working for your affiliate marketing and what’s not, Affnook is your best bet!
- How will a dedicated account manager from an iGaming affiliate software help me?
Considering the complexity and diversity of the iGaming industry, a dedicated account manager is central to the success of your affiliate projects.
Here’s how they help –
- They offer custom guidance and support because they understand your needs and tailor their assistance to help you achieve your goals
- They ensure prompt problem-solving by addressing your issues and challenges – technical, commercial, legal, or any other challenge that’s hindering your success
- They ensure smooth onboarding and offer training to demonstrate the features of the platform, allowing you to use it effectively to derive maximum benefit from your affiliate projects.
At Affnook, you get a dedicated Customer Success Manager whose primary KPI is your success. After onboarding, they will be with you through your affiliate journey.
