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In affiliate marketing, precise and accurate tracking of attribution is everything. No matter what the marketing KPI is — FTD, recurring deposit or

In a highly complex ecosystem that is iGaming affiliate marketing, there needs to be a clear identification of who contributed to given outcomes

Creating an iGaming affiliate campaign on a platform like Affnook involves seven steps: naming and brand assignment, URL and tracking setup, commission model

In iGaming, guesswork is expensive. Guessing which affiliate brings quality players.Guessing which campaign actually converts.Guessing why payouts don’t match performance. And most of

You launch a campaign, and suddenly your dashboard starts growing.Traffic flows in.Clicks appear from multiple iGaming affiliates, across different sources, devices, and locations.

Diving into the billion dollar industry for the first time, and looking for some much-needed clarity on what’s what? Well, you’re in the

Online casino advertisers can segment affiliate and paid traffic into four intent clusters — discovery, evaluation, bonus-seeking and play-ready. Each cluster requires a

The value produced by the regulated betting markets — whether through sports, e-game betting or prediction markets — is immense in terms of

When you’re attracting players for your online gambling business or casino, iGaming bonuses are a key draw. They’re also the single most easy