Scale your Crypto Gaming Platform with Affnook’s Cutting Edge Analytics

ProjectArcade, a cutting-edge crypto-based gaming platform designed for the “degenerate” crypto enthusiast, thrives on traffic from Twitter/X, Telegram, and Reddit.

As the platform scales, understanding key performance indicators (KPIs) like user acquisition cost, deposit tracking, user retention, and crucial revenue metrics such as Net Gaming Revenue (NGR) and Gross Gaming Revenue (GGR) becomes paramount.

Affnook emerges as the ideal solution, offering robust user-flow tracking, multi-channel campaign attribution, and sophisticated formula-based revenue analytics, all while respecting the privacy-centric nature of the crypto community.

Challenges & Key Requirements for Crypto Gaming Analytics

ProjectArcade, like other crypto gaming platforms, faces unique challenges that demand specialized analytics solutions:

• Multi-Channel Visibility: Discerning the effectiveness of different traffic sources (Twitter vs. Telegram vs. Reddit) in terms of user engagement and deposit behavior is crucial for optimizing marketing spend. Understanding which channel drives the most valuable users requires granular tracking and attribution.
• User Privacy & Anonymity: Crypto users prioritize anonymity. Tracking user actions like wallet connections and deposits must be achieved without compromising user privacy through intrusive personal data collection. A balance between insightful data and user privacy is essential.
• Complex Revenue Calculations: Crypto gaming platforms often employ complex revenue models involving NGR/GGR calculations, deposit frequency analysis, recurring deposit rates, and custom formulas to accommodate various revenue splits or token-based transactions. These calculations require a flexible and powerful analytics engine.
• IP & User-Agent Insights: Basic IP and user-agent detection is necessary to identify potential fraud, understand geographic distribution of users, and differentiate between desktop and mobile traffic. However, this data must be collected responsibly and with respect for user privacy.
• Predictive & Custom Logic: Future growth necessitates advanced features like recommendation engines and deposit-churn predictions. The analytics platform must be capable of handling complex formulas, segmented analytics, and integration with machine learning pipelines.

Why Affnook is the Perfect Fit for Crypto Gaming

Affnook is purpose-built to address the specific needs of crypto gaming platforms:

Holistic Tracking for Crypto Platforms

Affnook’s tracking goes beyond simple pageviews, focusing on the critical actions within a crypto gaming user journey:

• Deposit-Focused Journeys: Affnook tracks wallet connections, deposit confirmations, and subsequent in-game activity, providing a complete picture of the user’s engagement with the platform.
• Recurring Deposits & “Smart” Funnel: Detailed step-level tracking, from initial ad click to in-game actions, allows for optimization of the entire user funnel.

Example User Journey:

1. A user clicks on a ProjectArcade ad on Twitter.
2. Affnook logs the click (including subIDs for granular tracking).
3. The user lands on ProjectArcade and connects their crypto wallet.
4. The user makes a deposit.
5. Affnook captures the deposit event and attributes it back to the original Twitter ad.

Advanced IP & User-Agent Detection (with Privacy in Mind)

Affnook provides essential metadata while respecting user anonymity:

• IP-based Checks: Approximate location detection, monitoring for suspicious IP activity (basic fraud detection), and geographic performance analysis.
• User-Agent Detection: Differentiation between desktop and mobile traffic, as well as identification of sophisticated bots.
• Privacy Preservation: Only essential metadata is collected, avoiding the need for personally identifiable information.

Multi-Channel Attribution & Reporting

Affnook’s unified dashboard provides a clear overview of traffic source performance:

• Twitter: Track clicks, deposits, and revenue generated from Twitter campaigns.
• Telegram: Monitor the impact of link shares within Telegram groups and channels.
• Reddit: Evaluate the effectiveness of different subreddits and promoted threads.
• Referrals/KOL Activities: Measure the conversions driven by individual Key Opinion Leaders through unique tracking links.

Calculating NGR/GGR with Custom Logic

Affnook’s advanced formula feature enables precise calculation of crypto-specific revenue metrics:

• GGR (Gross Gaming Revenue): Total Bets – Total Wins
• NGR (Net Gaming Revenue): GGR – Bonuses – Affiliate Commissions – Other Fees

Affnook allows you to define these formulas directly within the platform, using data collected from the gaming platform. This enables accurate reporting of daily/weekly NGR for various user segments and marketing channels.

Highly Customizable Dashboards

Tailor your analytics to your specific needs:

• Custom Dimensions: Segment users by deposit frequency, cryptocurrency used (BTC, ETH, altcoins), or location.
• Events & Alerts: Set up automated alerts for critical events, such as a drop in deposit conversions from Twitter or suspicious spikes in affiliate traffic.
• Predictive Analytics: Affnook’s historical data can be readily integrated with future machine learning pipelines for advanced predictions.

Privacy-First Approach

Affnook prioritizes user privacy:

• Minimal Personal Data: Focuses on IP, device information, and deposit events.
• Invisible Tracking: Seamless, behind-the-scenes tracking without intrusive pop-ups or data requests.

Sample Architecture Diagram (High-Level)

Why Choose Affnook over GA4?

While Google Analytics 4 (GA4) is a powerful tool, Affnook offers distinct advantages for crypto gaming platforms:

• Deep Deposit Attribution: Affnook’s native support for gaming deposit flows simplifies tracking and attribution, eliminating the complex setup required in GA4.
• Referrer & SubID Granularity: Affnook provides finer control over tracking affiliate and KOL referrals with subIDs, surpassing the limitations of GA4 in multi-layered affiliate structures.
• Real-Time Kickouts & Smart Links: Affnook’s ability to automatically optimize campaigns by removing underperforming traffic sources offers a level of automation that GA4 lacks.
• Customizable GGR/NGR Formulas: Affnook’s built-in support for revenue-based custom formulas makes it ideal for calculating crypto-specific metrics, whereas GA4 is primarily event-based.
• Crypto-Focused Design: Affnook’s architecture is better suited for handling wallet-based transactions and on-chain event tracking compared to GA4, which often requires extensive customization.

Next Steps & Implementation

1. Create Smartlinks for each traffic channel (Twitter, Telegram, Reddit, KOLs).
2. Set up deposit events in Affnook, passing deposit amounts for NGR/GGR calculations.
3. Configure IP and user-agent data collection for fraud detection and geographic analysis.
4. Define your custom NGR formula within Affnook’s interface.
5. Generate daily or real-time reports to monitor channel performance and ROI.

Conclusion

Affnook provides ProjectArcade with a flexible, privacy-focused, and revenue-driven analytics solution perfectly tailored for the crypto gaming landscape. By leveraging advanced IP detection, user-agent analysis, deposit tracking, and custom formula capabilities, Affnook empowers ProjectArcade to optimize marketing spend, refine user funnels, and maintain compliance with user privacy expectations. With Affnook, ProjectArcade gains:

• Holistic multi-channel campaign attribution.
• Deep deposit tracking with minimal user friction.
• Advanced revenue calculations (NGR/GGR) using custom logic.
• A privacy-first approach that resonates with crypto audiences.

Contact us today for a demo and discover how Affnook can fuel your platform’s user acquisition and revenue growth!