The Ultimate Guide to Sportsbook Affiliate Programs for Marketers in 2025

Affiliate marketing has become a critical revenue driver in the iGaming industry, and sports betting is leading the charge. In fact, recent industry reports show that affiliate channels are responsible for over 25–30% of all new player acquisitions in online gambling. 

With increasing legalization, rising fan engagement, and billions in global betting volume, affiliate marketers are turning to affiliate programs to take advantage of this huge opportunity.

Whether you are a content creator, SEO expert, or paid media specialist, joining the right affiliate program helps you earn more income and build long-term growth.

In the article, you will learn about top affiliate programs in 2025, their working models, what makes them effective, and how to choose the best one based on your goals.

Why Sportsbook Affiliate Programs are Booming in 2025?

Affiliate programs are growing faster than ever, but why? Due to changes in rules and regulations, the online sports betting industry is expanding globally, and players are showing a high interest in betting. 

For affiliate marketers, this growth means they have opportunities to earn high commissions by promoting a trusted sportsbook program. Here are the main reasons for this growth:

1. Growing Popularity of Sports Betting

As per the report by Statista, the sports betting market is growing day by day, and it is expected to earn $77.18 billion in 2025 and reach nearly $94.89 billion by 2029. 

This shows how big the market is becoming, and affiliate programs are growing along with it. As more people bet on sports, sportsbooks need affiliates to help them reach new players.

2. Legalization in New Markets

Many countries and states are changing their laws to allow legal sports betting. This means more sportsbooks are opening up to new players, creating bigger markets for affiliates to promote. Affiliates who enter early into these markets early can take advantage of less competition and high demand.

3. High Commission Opportunities

Sportsbook affiliate programs typically offer 30% to 50% revenue share or fixed CPA (cost-per-acquisition) deals. 

For affiliates, this means that just a few high-value referrals can bring in consistent monthly income. The earning potential is especially attractive for marketers with strong traffic sources like websites, social media, or email lists.

4. Better Technology and Tracking

Today’s affiliate platforms are becoming more advanced than ever. They offer many features like real-time data, detailed analytics, and smart targeting tools that help affiliates make better decisions for more growth. Platforms like Affnook are making a mark in the iGaming affiliate space by offering features such as attribution tracking, in-depth analytics, and automated reporting that streamline campaign management.

With features like API integration and multi-channel support, managers can easily monitor their campaigns, optimize performance, and scale faster. This level of transparency and control makes sportsbook affiliate marketing more efficient and rewarding than ever before. 

5. Wide Range of Promotions and Bonuses

Betting on sports has become part of fan culture. With live betting, fantasy sports, and mobile apps, fans can now engage in games like never before. So to attract and convert traffic into loyal players, sportsbooks are offering attractive bonuses like sign-up bonuses, welcome bonuses, etc, to players, making it easier for affiliates to attract customers. 

These bonuses also encourage players to wager larger amounts, increasing affiliate earnings.

6. Mobile and App-based Betting 

Mobile betting is becoming a huge trend in 2025, as players are more likely to bet through mobile applications or desktops to get more bonuses. Since people spend a lot of time on their phones, affiliates have great opportunities to reach large audiences via websites, social media, and ads.

7. Diverse Affiliate Programs

In today’s time, there are many sportsbook affiliate programs, some are global, and others are regional. So affiliates can choose their program according to their target audiences, whether you are targeting U.S. bettors, European sports fans, or mobile-first users.

Each program offers different commission models, tools, and support so you can choose the one that fits with your goals and traffic sources. This flexibility makes it easier to succeed as an affiliate in 2025.

Key Features to Look for in Sportsbook Affiliate Programs

Best Sportsbook Affiliate Programs in 2025

Let’s break down the most trusted and profitable affiliate programs in the sports betting industry.

1. Bet365 Partners

Bet365 is one of the most popular names in the era of global sports betting. It is trusted by millions of users worldwide. This strong brand reputation helps affiliates achieve high conversion rates.

Key Advantages – 

• Strong Global Reach: They are available in many countries, supporting multiple currencies and languages.
  
• Attractive Commissions: Up to 30% revenue share, with no negative carryover in some cases.
  
• High Conversion Rate: The brand’s credibility makes user acquisition easier.
  
• Marketing Tools: Banners, landing pages, and custom tracking links provided.

2. Betway Partners

Betway has built a strong reputation across Europe, Africa, and Latin America. Their affiliate program is well-structured, offering high earnings and wide market coverage.

Key Advantages – 

• Revenue Share: Up to 40% revenue share, with timely payments.
  
• Multilingual Support: Ideal for affiliates with non-English audiences.
  
• High Conversion Rates: Especially in soccer-focused regions.
  
• Live Sports & eSports: Popular for both traditional and eSports betting.

3. 1xBet Partners

1xBet is a major global sportsbook and casino brand that has a strong presence in Africa and Asia. Their affiliate program is known for its multilingual reach, generous payouts, and flexible commission models.

Key Advantages:

• Global Reach: They are available in over 50+ countries and support more than 60 languages, making it ideal for international affiliates.
  
• High Revenue Share: They offer up to 40% revenue share, with hybrid and CPA models.
  
• Crypto & Payment Flexibility: 1xBet accepts various payment methods, like bitcoin and cryptocurrencies.
  
• Weekly Payouts & No Negative Carryover: Affiliates get paid every week, and they start a fresh month with no past losses carried over. This helps them to keep their earnings on track.

4. 5K Betting System

The 5k Betting System offers a unique opportunity for affiliates by connecting a proven betting strategy with sportsbook partnerships. It is not just about promoting a bookmaker. Affiliates also promote an actual betting method, which makes it stand out in the crowded affiliate space.

Key Advantages – 

• Unique Product: They promote an in-house betting system, giving affiliates an edge with a unique offer.
  
• High-ROI Funnels: Uses optimized landing pages and funnel-based marketing that boosts conversions.
  
• Recurring Commissions: Earn on every customer over time, not just on initial referrals, plus performance-based bonuses.
  
• Affiliate Support: Provides full training, marketing resources, and dedicated support for better results.

5. Betfair Affiliate Program

Betfair is one of the most innovative and trusted brands in online betting, It is famous for its unique betting exchange model alongside a full-featured traditional sportsbook. With a long-standing reputation in the UK and European markets, it attracts seasoned bettors looking for better odds and value.

Key Advantages – 

• Betting Exchange & Sportsbook: It offers both models, giving bettors more flexibility and control.
  
• Competitive Commissions: Affiliates can earn up to 35% revenue share, with consistent earnings from loyal users.
  
• Strong in Niche Markets: Especially popular for horse racing, tennis.
  
• Established Brand: Highly trusted in the UK and Europe, with a loyal and knowledgeable customer base.

6. William Hill Affiliates

William Hill is a household name in the UK and has been around since 1934. Its online presence and affiliate program offer stability and reliability.

Key Advantages – 

• Trusted Brand: High trust and recognition in the UK market.
  
• Flexible Commissions: Revenue share up to 35%, with hybrid options available.
  
• Dedicated Affiliate Managers: Quick responses and helpful guidance.
  
• Strong Market Position: Especially in horse racing and UK football.

7. ZCode System Affiliate Program

ZCode System is a sports prediction and betting system that has built a strong following among data-driven bettors. Rather than promoting a traditional sportsbook, affiliates promote a membership-based betting system that offers statistical models, picks, and insights across various sports.

Key Advantages – 

• Unique Product Offering: Provides a proprietary system for sports predictions, making it ideal for niche audiences interested in analytics-based betting.
  
• Recurring Commissions: Affiliates earn monthly recurring income from subscriptions, not just one-time sportsbook referrals.
  
• High Conversion Funnel: Uses persuasive landing pages, testimonials, and social proof to convert visitors into long-term subscribers.
  
• Strong Community & Support: Includes access to a private community, regular updates, and affiliate resources to help boost performance.

8. DraftKings Affiliate Program

DraftKings is a top player in the U.S. sports betting market and one of the first to jump into legal online sports betting. Their affiliate program offers CPA and hybrid deals to fit different marketing strategies.

Key Advantages – 

• CPA Payouts: Affiliates earn fixed payouts for each new user who registers and deposits.
  
• Legal US Focus: Operates in multiple US states where sports betting is legal.
  
• Brand Power: Recognized by US sports fans and backed by major sports leagues.
  
• Regular Promotions: Affiliates can promote seasonal betting promotions and special odds boosts.

9. FanDuel Affiliate Program

FanDuel, like DraftKings, is a leading sportsbook in the US, originally known for daily fantasy sports. Its sportsbook affiliate program focuses on regulated markets in North America.

Key Advantages – 

• High-Performance Payouts: CPA payouts and sometimes hybrid models are available.
  
• Trusted Brand: Heavy advertising presence in the US gives it a strong brand recall.
  
• Marketing Tools: Custom creatives, email templates, and banner ads.
  
• Mobile-Friendly: Excellent mobile app experience boosts user retention.

10. 888sport Affiliates

888sport is the sportsbook arm of 888 Holdings, one of the most recognized names in the online gaming industry. With access to a wide network of sports, online casino, and poker offerings, 888sport Affiliates gives marketers a multi-product advantage and a trusted brand to promote.

Key Advantages – 

• Backed by 888 Holdings: Operates under a global gaming leader, lending credibility and trust.
  
• Flexible Commission structure: Choose between CPA, revenue sharing, or hybrid deals based on your strategy.
  
• Strong Regional Presence: Well-established in the UK and European markets, especially for football and tennis.
  
• Affiliate-focused: Offers monthly promotions, marketing resources, and dedicated account support.

Smart Tips to Boost Earnings from Sportsbook Affiliate Programs

Here’s how to get the most out of your affiliate partnership:

1. Know your audience: When you are promoting sportsbook brands, always match your visitors’ country, language, and favorite sports. This makes your promotions more relevant and effective.
   
2. Track what’s working: Always track your KPI and other relevant metrics for better. Use a platform like Affnook to see which links and campaigns bring the best results.
   
3. Try different ad styles: Do A/B testing with your ad creatives like banners, text links, and native ads to see which ones get the most clicks and sign-ups.
   
4. Create helpful content: First, research. about the trending and relevant topics like “Top Betting Sites for NFL Fans” or “Beginner’s Guide to Champions League Betting.” To attract more traffic and convert traffic into players.
   
5. Follow up with your leads: Use email marketing or retargeting ads to reach people who showed interest but didn’t sign up. It helps increase your earnings without extra effort.

Conclusion 

The demand for online sports betting is growing rapidly across the globe, and sportsbook affiliate programs present one of the most scalable monetization strategies for marketers in 2025. By partnering with top brands like Bet365, Betway, or FanDuel, you gain access to trusted platforms, tested creatives, and ongoing revenue.

As always, the key lies in matching the right affiliate offer to your traffic and audience. Use this guide as your starting point, and take time to test and refine your approach for maximum results.