Word of mouth has always been one of the strongest growth drivers for iGaming brands. Players recommend platforms they enjoy, friends sign up, and communities naturally grow. But managing a successful referral programme behind the scenes isn’t always easy. Tracking referrals, calculating rewards, managing commission payouts, and identifying future affiliates can quickly become a manual process.
That’s where Affnook’s Direct Referrals (Customer Referral Reporting) comes in.
Built for operators like sixty.gg, this feature provides everything needed to launch and manage a scalable Refer-a-Friend programme from a single platform. It combines referral tracking, automated qualification, NGR-based rewards, detailed reporting, and affiliate onboarding into one seamless workflow.
Here’s what the feature brings to operators:
- Tiered referral rewards based on qualified referrals.
- Multi-level referral tracking across L1, L2, and L3.
- Automated NGR-based commission calculations.
- Comprehensive reporting and payout management.
- A built-in upgrade path from player to affiliate.
- Secure APIs for branded referral dashboards.
The programme is built to reward quality over quantity. A referred player is considered qualified only after registering through a referral link, making their first deposit, and reaching $50 in cumulative settled wagers. Once these conditions are met, the referrer starts earning a share of the Net Gaming Revenue (NGR) generated by that player.
To keep players engaged, the reward model follows a tier-based structure. As more qualified friends join, referrers unlock higher commission rates on future NGR generated by their direct referrals ((Customer Referral Reporting)). This creates a long-term incentive for players while giving operators a sustainable customer acquisition strategy.
Unlike traditional referral programmes, Direct Referrals (Customer Referral Reporting) also supports multi-level referral rewards. Players can continue earning from referral activity generated through their network, with relationships tracked across three levels. Every referral chain is locked at registration, ensuring accurate attribution and transparent commission calculations throughout each billing cycle.
Operators can monitor every stage of the referral journey, including:
- Qualified referral count and current reward tier.
- Individual referral status and NGR contribution.
- Multi-level referral tree (L1, L2, L3).
- Billing-cycle payout reports.
- Affiliate eligibility queue and milestone progress.
One of the feature’s biggest highlights is the Affiliate Upgrade workflow. Once a player reaches 50 qualified direct referrals (Customer Referral Reporting), Affnook automatically flags them for operator review. After approval, the player receives an affiliate onboarding invitation and is converted into a full affiliate partner. Historical referral earnings remain preserved, ensuring complete transparency and accurate reporting throughout the transition.
To complete the experience, Affnook also provides a secure Referral Data API, allowing operators to build branded referral dashboards within their own platforms. Players can access their referral link, milestone progress, earnings, referred friends, and referral performance without leaving the operator’s website.
With Direct Referrals (Customer Referral Reporting), Affnook helps operators build smarter referral programmes, reward loyal players, identify future affiliates, and scale customer acquisition through a transparent, automated, and data-driven referral ecosystem.
