How to Calculate GGR? GGR vs NGR, Formula, and Everything Else!
Reports state that iGaming users will cross 290+ million by 2029. Currently, user penetration is 6.2% and will hit 7.7% before the end of this decade. These figures highlight how competitive the iGaming industry is, and surviving in such a rapidly growing market is no easy feat. You can’t afford to make instinct-based decisions—there’s no […]
iGaming Industry 2026: Complete Industry Overview of the Market
As the iGaming industry barrels into 2026, major shifts are underway, and the numbers tell the story. The global virtual iGaming market was valued at $63.53 billion in 2022. Reports suggest that the market could balloon to $153.57 billion by 2030, driven by a compound annual growth rate (CAGR) of 11.7% from 2023 to 2030. […]
How to Set Commission Models in iGaming Affiliate Programs?
Affiliate programs allow affiliate marketers to earn a percentage of the revenue (commission) generated by iGaming operators. On the other hand, it offers operators the unique opportunity to tap into the massive iGaming market, gain popularity, and build a strong reputation. But the world of commission structures is pretty intricate and needs to be approached […]
Scale your Crypto Gaming Platform with Affnook’s Cutting Edge Analytics
ProjectArcade, a cutting-edge crypto-based gaming platform designed for the “degenerate” crypto enthusiast, thrives on traffic from Twitter/X, Telegram, and Reddit. As the platform scales, understanding key performance indicators (KPIs) like user acquisition cost, deposit tracking, user retention, and crucial revenue metrics such as Net Gaming Revenue (NGR) and Gross Gaming Revenue (GGR) becomes paramount. Affnook […]
A Complete Guide to Building and Managing Your Gambling Affiliate Program
1.1 billion. Roughly 13% of the world’s population in 2026. That’s the expected number of gambling users expected by 2030, according to Statistica. In revenue terms, this industry is set to generate $655 billion in 2026. But what does ‘gambling’ exactly include? Everything from casinos to lotteries and sports betting are part of this industry. […]