6 Ultra-Simple Sports Betting Marketing Strategies to Improve Your CPA
Did you know? Online sports betting market revenue is expected to cross $64.82 billion by 2029 with a user base of 181.3 million. Maintaining a low CPA (Cost Per Acquisition) in the competitive digital ecosystem is challenging but pivotal. Left unchecked, a high CPA can eat your marketing budget and stall player acquisition efforts. However, […]
iGaming Content Marketing: Monumental Do’s and Don’ts
Content marketing is a popular marketing tool for almost every digital-first brand. But it is more so as operators need to leverage dynamic content for iGaming to get past the conventional banner ads that aren’t as effective. iGaming content marketing also helps to stay on top of the search engine algorithms. Further, effective content marketing […]
Social Casino: How Community-based, No Money Gambling Works
A social casino is a subset of the larger casino industry and have grown in popularity recently, all thanks to the synergy between iGaming entertainment and digital technology. A recent report by Market Research Intellect revealed that this industry is expected to grow at a CAGR of 8.8% from 2024 to 2031. Here are a […]
Affiliate Management 101: Tracking, Measuring, and Optimizing (Everything You Need to Know!)
The igaming industry’s expansion is driven by its consistent growth-driven approach, and affiliate management is one way to sustain it. This isn’t surprising, considering how major brands leverage affiliate marketing to generate 5% to 25% of their total online sales, showcasing this strategy’s significant impact and potential. In this blog, we’ll address how you can […]
EPC in Affiliate Marketing: Everything You Need to Know
Did you know? The global iGaming industry is on a strong growth trajectory and is projected to exceed $110 billion in revenue by 2027, underscoring its rapid expansion and continued market opportunity. As an affiliate manager, this presents a massive opportunity to maximize player acquisition and revenue generation. However, standing out in this cluttered market is easier […]
How to Calculate GGR? GGR vs NGR, Formula, and Everything Else!
Reports state that iGaming users will cross 290+ million by 2029. Currently, user penetration is 6.2% and will hit 7.7% before the end of this decade. These figures highlight how competitive the iGaming industry is, and surviving in such a rapidly growing market is no easy feat. You can’t afford to make instinct-based decisions—there’s no […]
iGaming Industry 2025: Complete Industry Overview of the Market
As the iGaming industry barrels toward 2025, major shifts are underway, and the numbers tell the story. The global virtual iGaming market was valued at $63.53 billion in 2022. Reports suggest that the market could balloon to $153.57 billion by 2030, driven by a compound annual growth rate (CAGR) of 11.7% from 2023 to 2030. […]
How to Set Commission Models in iGaming Affiliate Programs?
Affiliate programs allow affiliate marketers to earn a percentage of the revenue (commission) generated by iGaming operators. On the other hand, it offers operators the unique opportunity to tap into the massive iGaming market, gain popularity, and build a strong reputation. But the world of commission structures is pretty intricate and needs to be approached […]
Scale your Crypto Gaming Platform with Affnook’s Cutting Edge Analytics
ProjectArcade, a cutting-edge crypto-based gaming platform designed for the “degenerate” crypto enthusiast, thrives on traffic from Twitter/X, Telegram, and Reddit. As the platform scales, understanding key performance indicators (KPIs) like user acquisition cost, deposit tracking, user retention, and crucial revenue metrics such as Net Gaming Revenue (NGR) and Gross Gaming Revenue (GGR) becomes paramount. Affnook […]