iGaming Campaign Handbook: Components, Types and How to Measure
Imagine you’ve opened a new candy store. It’s got all the bells and whistles, the most delicious of sweet treats, and even exceptional offers to attract interested customers. But no one shows up. That could happen to any business, in any industry. Even iGaming. Despite hosting high-quality brands and games on your platform, RNG certification, […]
An Examination of How Election Betting Went Mainstream in the USA
A phenomena of epic proportions unfolded in the 2024 presidential election. Besides Trump getting re-elected in a landslide victory, betting experienced a great election. And the wins went much beyond what was wagered on Polymarket and Kalshi. Trump had 98.3% of the entire election betting market’s aggregated odds in his favour as the results rolled […]
How to Make a Betting Site in 2026? All You Need to Know
The online betting industry is on a rapid growth trajectory. Reports state that the online sports betting market will cross 314 million users by 2029, with user penetration rising from 3.5% in 2026 to 3.9% by 2030. This massive growth presents a huge opportunity for iGaming operators. And creating a betting website can help you […]
Casino Algorithm Explained: How Online Gambling Algorithms Work
The user base for online casino games will grow to an estimated $38 billion by 2030. And the growth is quite rapid, estimated to be over 12% CAGR across 2025-2030. These figures reflect that online casinos are booming. From playing classic games like slots and poker to roulette, players can access and enjoy games from […]
Affiliate Marketing for iGaming: Get Key Insights for Growth
The iGaming industry is on a trajectory of unprecedented growth, with global revenue projected to reach $153.6 billion by 2030, growing at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2030. As competition intensifies, iGaming operators and platform providers must harness every opportunity to optimize their operations and maximize revenue. One critical […]
How to Get a Gambling License for Your Betting Site?
Finished creating a user-friendly betting site with great features? That’s fantastic. It can help you stand out in a highly competitive online gambling industry that will cross $133 billion by 2029. However, merely having a functional betting website isn’t enough. You must ensure everything complies with iGaming legal compliance standards to build a successful online […]
iGaming Software: Types, Providers and What to Look for in 2026
Spending on affiliate tracking software and platform infrastructure has surged to 23.84 billion dollars globally. This growth is driven by a massive industry shift toward automated tracking, real-time analytics and advanced fraud prevention tools. As an affiliate manager, you can expect hectic times ahead with the management of multiple affiliate programs, partnerships with affiliates, and […]
The Affnook Advantage: How Gamegram achieved 15-20% revenue growth
Gamegram, a virtual casino that operates globally, was struggling to find an affiliate management partner who could manage the fraud traffic it was encountering. What’s more? As a growing operator, the client was looking for someone who could grow with it. As it happens, iGaming is a very dynamic sector, and business requirements create feature […]
Proven Methods to Improve User Acquisition in 2026
Merely attracting high-intent user traffic to your iGaming platform is not enough. Converting the visitors into first-time depositors (FTDs) is what counts. The reason? FTD is a key performance indicator (KPI) in the online gambling industry used to assess the effectiveness of acquiring new players and revenue growth. The more FTDs you secure, the stronger […]
How to Create High-Converting Betting Ads in 2026
Reports state that the online sports betting user base will cross 181.3 million by 2029. What’s more? With an expected annual growth rate (CAGR) of 7.49% from 2024 to 2029, we could see a market volume of US$64.82 billion by 2029. Attracting and converting real-time players is not easy, especially with such massive competition. The […]