Cohort Builder: Define Your Players Once, Analyze Them Anywhere
There is always a point when the marketing team has questions about a specific group of players. How did the high-value players from the Black Friday campaign behave? What do players who churned after a single deposit have in common? Which affiliate is sending players who actually stick around? Until now, working around these questions […]
API Integration Checklist for Gambling Platforms
Application programming interface, also known as API integration in iGaming, serves the purpose of easing the communication between systems, platforms, and services. It connects gaming operators with third-party vendors, payment systems, and analytics tools so that the users do not have to keep switching between platforms and are provided with a more effective and unified […]
How to Build a Scalable Affiliate Program with the Right Casino Affiliate Software
Operators who scale have good campaigns, but they also run better systems. The part where most struggle is scaling. As the program grows, the requirements of the platform also increase. When it becomes tough to handle this tide, cracks start to appear. Building an affiliate program with the right casino affiliate software is like building […]
How to Eliminate Costly Chargebacks in iGaming
The iGaming industry has shown immense growth over time. Growth also suggests more players making deposits and wagering. This also means more chargebacks in iGaming. Total global chargeback transactions are projected to hit 337 million, representing a surge of 42% from the 2023 levels. This is because players don’t like losing. Since gambling is all […]
Range Wise Payout in Affnook: A Complete Set-Up Guide
What if all the affiliates are paid the same? What would be the consequences? What will happen is that – Irrespective of the campaign type, be it CPA or RevShare, a flat commission structure does not reflect on the actual performance difference between the partners. An iGaming affiliate who performs the same as the rest […]
How to Connect with Friends through Social Casino Games
Playing in a casino with friends is fun, but gambling can ignite tensions. Involvement of money leads to serious disagreements and can lead to awkward situations. Social casino games are hence the best option for those who like to play on casino platforms with friends but do not want to strain their friendships either. This […]
Which Social Platforms Are Driving the Biggest Wins for iGaming Influencers?
An iGaming player is mostly active on the gambling site, it is a known fact. But apart from actually placing bets on an iGaming platform, where else can you find an interested player? On social media platforms. The rise of iGaming influencers suggests that, as much as a player is interested in playing a game, […]
Complete Guide to Curacao iGaming License: Requirements, Costs and Risks
What kind of market does an iGaming brand look for? A place that has the most accessible licenses for iGaming operators and is also cost-effective. Curacao is one such place. The Curacao iGaming license is one of the most popular licenses among operators. It is popular because it is accessible. Yet, despite the ease, not […]
What Casino Landing Page Features Improve Trust and Conversion for Online Casinos?
You have less than five seconds before a player decides your casino isn’t worth their time or their money. Five seconds is too short a time. But for chronically online content consumers with low attention spans, it is long enough. iGaming players fall into this category, and it is difficult to catch their attention. An […]
5 Innovative Online Sportsbook Marketing Campaigns That Drove Engagement
What if an online sportsbook marketing campaign made people watch the ad as eagerly as the game? What is creative and out of the box always catches attention. That is the whole purpose of marketing campaigns: to catch the attention of the users, to make them think, act, and leave an impact. The focus of […]